Sr. Manager, GTM Finance & Strategy

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About the Role

The Senior Manager will lead our GTM Finance and Revenue Strategy across both B2C and B2B segments. Reporting to the Director, Strategic Finance & RevOps, this dynamic and analytical role will serve as a critical bridge between strategic finance, revenue operations, and marketing — responsible for shaping financial planning and go-to-market strategies that accelerate growth and improve profitability. You will partner cross-functionally with Sales, Marketing, Product, and Tech to drive strategic decision-making through financial rigor and operational excellence.

Key Responsibilities

Strategic Finance & FP&A

• Own end-to-end financial planning processes (budgeting, forecasting, long-range planning) for GTM functions across B2C and B2B

• Build and maintain financial models to assess CAC, LTV, payback, ROI, funnel conversion, and marketing attribution

• Conduct scenario planning and sensitivity analyses to support strategic decisions around pricing, customer segmentation, and other expansion strategies

• Lead monthly business reviews with commercial leadership, delivering insights on performance, risks, and opportunities

• Support strategic projects including pricing strategy, incentive compensation design, and channel optimization

• Support pivotal investment decisions in sales, marketing, and commercial operations to optimize customer acquisition costs and lifetime value

• Partner with Accounting to align forecasts with broader corporate objectives; investigate and resolve variances vs. budget as part of month-end close

Revenue Strategy & Operations

• Partner with Sales and Marketing to refine our GTM operating model, focusing on sales productivity, pipeline efficiency, and lead conversion

• Own revenue planning processes including territory design, headcount planning, quota setting, and commission planning

• Partner across key stakeholders on incentive compensation design and implementation to drive alignment with commercial objectives and financial goals

• Design and manage effective dashboards, reports, and KPI scorecards to measure and drive GTM performance

• Drive continuous improvement in our sales tech stack (e.g., Salesforce, Braze, SalesLoft) to increase scalability and alignment with the buyer journey

• Implement data governance and ensure CRM data integrity across sales stages, accounts, and opportunities

Cross-Functional Partnership

• Act as a strategic partner to Sales and Marketing leadership, providing financial guidance to shape roadmap prioritization and resource allocation

• Liaise with Product and Tech teams to prioritize tool enhancements that support GTM efficiency and data-driven decision-making

• Lead initiatives to support both B2C and B2B revenue growth strategies with financial insights and operational improvements

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