Digital Analyst, Senior

Digital Analyst, Senior

Key Role:

Support the business through customer experience measurement. Apply descriptive and diagnostic digital analysis techniques to understand customer journeys based on audience insights and behavior. Analyze a mix of digital channels for their effectiveness and understand what questions can be answered through analytics reporting platforms, including web analytics, organic search, site surveys, digital listening, heatmaps, and more. Evaluate data sets to identify anomalies or areas of opportunity to provide clients with actionable insights and recommendations. Share measurement guidance with stakeholders to be used as a framework to identify goals, objectives, key performance indicators, targets, and actions that inform reporting efforts. Work without considerable direction, and mentor and supervise team members. Due to the nature of work performed within this facility, U.S. citizenship is required.

Basic Qualifications:

• 5+ years of experience using web analytics to analyze customer behaviors
• Experience with social media engagement and reporting and digital listening
• Experience with the development of goals, objectives, and key performance indicators in relation to measurement plans
• Experience creating customer surveys and analyzing responses
• Experience using Microsoft Office Suite programs, including Excel and PowerPoint
• Bachelor's degree

Additional Qualifications:

• Experience with Customer Relationship Management (CRM) systems
• Experience with Search Engine Optimization (SEO)
• Experience with User Research
• Experience with Market Research
• Experience with CX management software, including Medallia or Qualtrics
• Experience using statistical computer languages, including R, Python, or SLQ, to manipulate data and draw insights from large data sets
• Knowledge of Agile methodology and frameworks, including Scrum or Kanban
• Ability to work on multiple projects at once, manage time and tasks efficiently, and communicate availability and status to project leads proactively
• Possession of excellent qualitative and quantitative research skills
• Possession of excellent verbal, visual, and written communication skills, to communicate suggestions and recommendations to clients in a clear and concise manner

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $84,600.00 to $193,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Work Model
Our people-first culture prioritizes the benefits of flexibility and collaboration, whether that happens in person or remotely.

• If this position is listed as remote or hybrid, you’ll periodically work from a Booz Allen or client site facility.
• If this position is listed as onsite, you’ll work with colleagues and clients in person, as needed for the specific role.

EEO Commitment

We’re an equal employment opportunity/affirmative action employer that empowers our people to fearlessly drive change – no matter their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation, or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, di