Senior Director Value Engineering

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is seeking a Senior Director Value Engineering to lead our Product Development Engineering team and provide vision and technical leadership for product, packaging and reliability engineering. The selected candidate will drive the development of market-leading products from concept through structural packaging design and execution that are on quality, on budget, on strategy, and provide a best-in-class consumer experience. 

Responsibilities to include:

• Execute detailed cost engineering analysis to identify possible cost-saving opportunities and conduct cost-benefit analyses. Work with cross-functional partners (i.e. Sourcing, Finance, Project Management, Brand) to gain business alignment.
• Manage the implementation process across all paths to market – in-house design, contract manufacturing and OEM
• Develop frameworks, tools, and capabilities and drive enhanced processes as necessary across engineering, quality, cost management and execution
• Optimize processes for cross-functional team dependencies and successful hand-offs
• Understand and enforce quality and regulatory requirements to ensure all products meet or exceed established specs and substantiate marketing claims
• Manage product testing requirements and standards to ensure product performance, quality and compliance and provide direction to the team based on test results
• Work closely with the production team and suppliers to manage and resolve issues that arise in capacity, quality, manufacturing and delivery
• Scale the function by defining organization build-out over time, and skill sets to bring in
• Additional projects as assigned

What You Will Need

• Bachelor’s Degree required, preferably in Mechanical Engineering; Master’s Degree in Business Administration or related area preferred
• 10+ years of experience leading product engineering and proficiency in the development of products across multiple categories (CPG, durables, consumables, and/ or electronics and/or soft goods) with companies known for excellence in innovative design + product development 
• CAD experience/proficiency (Solidworks preferred) 
• Experience in development of Class I and Class II medical devices 
• Experience leading product development for a global market with a global supply chain
• Strong negotiation skills to deliver premium quality within our gross margin parameters
• Excellent project management, communication, and people/organizational skills
• A strong bias to action and ability to lead and excel in a fast-paced, entrepreneurial environment and culture that celebrates the art of the opportunistic pivot
• Ability to execute in a tight deadline driven environment in which informed tradeoffs and speed-to-market is key. Commitment to making things faster and less expensive, without compromising on quality and customer experience
• The ability to identify and apply new trends and technologies to improve existing products and inspire new ones

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Director Value Engineering, you will work closely with Operations, Sourcing, Finance, Brand Management, and Project Management teams.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-