Senior Content Marketing Manager- Webinars and Virtual Events

About the opportunity

We’re looking for a content marketer who loves creating, promoting, and amplifying amazing stories for webinars and virtual events. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You’ll play a key role in elevating Contentful’s field marketing, event marketing, and content marketing programs to ensure we serve the right content to the right customer at the right time. You’ll be measured on your ability to translate key messaging into helpful, action-oriented webinar and event content that accelerates pipeline and brings qualified leads to our sales team.

What to expect?

• Align Contentful webinar strategy with industry trends, planned campaigns, thought leadership priorities, sales and customer needs, and community-driven topics of interest
• Own our webinar strategy–including how we serve full-funnel campaigns, global audiences, multi-product stories
• Collaborate with product marketers, field marketing, event marketers, demand gen experts, MarOps, designers, sales professionals, enablement managers, senior leaders, customers, and industry experts to:
  • Engage key stakeholders to align the content strategy and organizational goals with overall webinar themes
  • Manage and prepare speakers (including senior executives both internally and externally)
  • Create promotional copy for prospect and customer emails, internal enablement, and social media channels
  • Develop a strategy for using webinars and virtual events to build our global database of marketing leaders, lead execution accordingly
  • Create compelling landing pages and manage web copy to encourage registration—both live and on-demand
  • Develop webinar scripts and decks that provide wildly practical, helpful lessons on how to deliver the digital experiences customers expect
  • Create post-event email programs that keep our audience engaging, learning, and moving deeper toward ‘decision’ phase
  • Set up, host, and technically-manage all webinars and virtual event logistics (including serving as a key constituent for tooling consideration and management)
  • Help us work smarter, not harder, by brainstorming how we can best repurpose each asset (e.g., edit webinars and digital events into snackable content)
  • Measure results (through evaluations, attendance, and feedback) on all content and communicate findings back to key stakeholders — and modify processes to adopt best practices and incorporate feedback as appropriate
• Publish and internally socialize final pieces to all appropriate channels, to ensure all our internal partners can leverage the content you produce, where appropriate
• Partner with PMM and Content Director to develop and manage a scalable Events Kit that provides field marketing and events teams with an always-up-to-date kit, including:
  • Talk track and slides to present on stage for priority stories we need to land and repeat
  • Promotion copy and creative to inspire attendees to join
  • Event abstracts
  • Messaging and creative for booth installations
  • Content recommendations for print or digital DTAs
  • Guidance for booth managers and field team who is staffing events
  • Etc… anything that will make it easy for our bench of speakers and event team to show up and deliver a consistent, compelling, creative experience in a really scalable way

What you need to be successful?

• 5-10+ years leading webinar programs with a portfolio showcasing B2B event / webinar success
• Previous experience working with C-suite or other senior leaders to execute on event scripts and content
• Excellent written and verbal communication skills
• Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders
• Demonstrated success with driving revenue through webinar and content marketing
• A high sense of urgency and organization while juggling multiple projects.
• Experience working on event content and agenda creation will be helpful in this role, as will experience working with an event production team
• Bachelor’s degree in Marketing, Journalism, or relevant field preferred
• Proven ability to follow editorial governance and coach other writers and vendors to ensure content is consistent with brand voice, style, and tone

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly hea