Advertising Account Executive

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

Responsible for developing, servicing and maintaining a base of local clients and/or agencies who purchases advertising space or other media services to achieve Responsible for developing, servicing, and maintaining a base of market retail advertising clients and/or agencies who purchase advertising space or other media services to achieve established annual sales goals within assigned sales team. You will represent Effectv’s Audience Delivery Platform to target advertisers’ audiences across linear TV, streaming, and video on demand in both zone and full market/interconnect buying to allow regional advertisers the opportunity to reach customers in their retail trading areas. You will work with moderate guidance in your own sales territory. The sales office is in Tacoma with expectations to visit territory multiple times per week to prospect and maintain client relationships.

Job Description

Core Responsibilities

• Be a creative thinker and hunter!
• Consistently prospects for new revenue-generating partnerships using client and category insights.
• Create custom media campaigns that meet desired outcomes across multiple media platforms including Linear TV, Streaming (OTT/CTV/VOD), and Live Sports
• Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs, competitive landscape, and desired business outcomes.
• Strong written and verbal skills to obtain meetings, grow strategic relationships and ultimately produce Linear and Streaming media revenue.
• Make decisions and solve problems independently to support customer needs and revenue growth.
• Utilize data, analytics, and attribution to understand key trends and results to optimize your clients’ marketing dollars across our video advertising platforms.
• Be coachable and able to evolve with shifting product offerings and marketplace conditions.
• Interacts with various internal departments to carry out client requirements such as scheduling advertising; monitor account activities and monitor and manage collections.
• Maintains up-to-date customer and prospect records and participate in development of sales forecasts.
• Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls and expense reports.
• Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is