Sr Manager, Field Marketing
ZuoraAbout the role
Company Overview
At Zuora, we do Modern Business. We’re helping people subscribe to new ways of doing business that are better for people, companies and ultimately the planet. It’s an approach resulting from the shift to the Subscription Economy that puts customers first by building recurring relationships instead of one-time product sales and focuses on sustainable growth. Through our leading expertise and multi-product suite, we are transforming all industries and working with the world’s most innovative companies to monetize new business models, nurture subscriber relationships and optimize their digital experiences.
The Team & Role
Zuora’s demand generation team is at the center of our GTM strategy. We work cross-functionally with partners in product marketing, content, comms, brand, marketing operations, enablement, business development, field sales, and many other teams to create timely campaigns and programs that drive awareness, engagement, and interest in our Order-to-Cash solution.
We’ve been evolving our strategy to align to specific segments where we win, and we’re looking for a Field Marketing Manager to execute programs and partner with the sales team in North America. In this role, you’ll drive the strategy for the North America field marketing team and partner with the Business Development function to bring our marketing programs to life for our target accounts.
You’ll plug into our ABM strategy and partner with Account Executives to drive engagement at their accounts through events like community happy hours, executive dinners, and webinars.
This is a remote position, so you’ll be working remotely and ensuring onsite event success and in person meetings in our office as appropriate.
Key Responsibilities:
- Field Marketing strategy and budget planning: You’ll develop a strategy to effectively meet North America and battleground objectives.
- Field Marketing leadership: Operate as a player coach to lead the team and strategy in North America.
- CXO Engagements: Plan and execute high-touch experiences and executive programs that build relationships with C-level decision-makers and accelerate enterprise sales cycles.
- Install Base Programs: Develop and deploy marketing strategies to grow existing customer relationships, drive adoption, and generate expansion opportunities.
- Regional Events & Trade Shows: Own end-to-end execution of key regional events—from strategy and vendor management to logistics and onsite execution—that elevate the Zuora brand and support field team goals.
- Field Sales Alignment: Partner closely with sales leadership and account teams to understand regional priorities, identify opportunities, and ensure tight coordination across demand generation efforts.
- Metrics & Optimization: Track and report performance across programs, using insights to continuously improve ROI and alignment with business goals.
Requirements:
- 5–7 years of B2B marketing experience, with at least 3 years in field marketing or event marketing roles
- Proven track record of planning and executing executive-level programs and industry events
- Strong collaboration skills with the ability to influence cross-functional teams and stakeholders
- Excellent organizational and project management capabilities; thrives in a fast-paced environment
- Experience working with sales teams and CRM tools like Salesforce
SaaS or enterprise software experience preferred
Why You'll Love Working at Zuora:
- A culture of trust, innovation, and collaboration
- Opportunities to work on strategic programs that impact real growth
Competitive compensation, comprehensive benefits, and flexible work arrangement
#ZEOLife at Zuora
As an industry pioneer, our work is constantly evolving and challenging us in new ways that require us to think differently, iterate often and learn constantly—it’s exciting. Our people, whom we refer to as “ZEOs" are empowered to take on a mindset of ownership and make a bigger impact here. Our teams collaborate deeply, exchange different ideas openly and together we’re making what’s next possible for our customers, community and the world.
As part of our commitment to building an inclusive, high-performance culture where ZEOs feel inspired, connected and valued, we support ZEOs with:
- Competitive compensation, variable bonus and performance reward opportunities, and retirement programs
- Medical, dental and vision insurance
- Generous, flexible time off
- Paid holidays, “wellness” days and company wide e
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