Senior Creative Copywriter

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

If you’re adept at communicating the benefits of complex technologies in fresh, lively, original copy; can quickly interpret client needs; and work well under deadline, Cloudflare’s in-house Brand team wants to hear from you. 

Cloudflare is looking for a talented creative copywriter to develop campaign copy, web copy, videos, social copy, content and messaging that will have a visible and measurable impact on our business and brand.  

The ideal candidate understands IT buyers and technology (especially infrastructure, networking and cyber security), is a strategic thinker who can understand and write to a brief in a consistent tone, and an effective storyteller who can help customers understand Cloudflare’s value in a clear and engaging way. 

Reporting to the Senior Creative Director, the creative copywriter will collaborate with project managers, designers, video producers, product marketing managers, and digital/social media experts, and engage with internal clients to understand their audiences and meet their objectives with creative work that meets the highest standards. 

Responsibilities

• Express Cloudflares’s brand image, identity, voice, and unique position in the marketplace to business and technical audiences  
• Translate client objectives and creative briefs into compelling concepts, headlines, and copy 
•  Brainstorm fresh ideas as key member of creative team
•  Write and edit content for assets including digital, print, and out-of-home advertising, video, interactive experiences, and microsites, as well as email, event themes and taglines.
•  Contribute to messaging guidelines and tools to help marketers and communicators express brand messages consistently and powerfully  
• Draft and refine creative briefs to help internal clients clearly articulate their goals

About You  

• 7+ years of experience in copywriting on an in-house team or at an agency with B2B technology clients; advertising experience preferred 
• Thorough understanding of current trends in marketing and technology; strategic and analytical thinking plus the ability to execute  
• A diverse portfolio demonstrating a proven record of B2B storytelling that resonates with both technical and executive audiences
• Experience in managing relationships, influencing, and collaborating across organizations at all levels; strong presentation skills
•  Ability to collaborate and thrive as part of a team in a fast-paced, dynamic environment while managing multiple priorities and tight deadlines
• Cool under pressure, resourceful, reliable, attentive to detail
• Independent judgment and initiative to resolve problems and recommend solutions
• Curiosity and a learning mindset. Cloudflare is always innovating and technology is always advancing. The ideal candidate will be a lifelong learner who keeps pace with the company’s growing business and portfolio

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $113,000 - $138,000.
• For New York City-based hires: Estimated annual salary of $124,000 - $152,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregivin