Head of Communications and PR

Kin is on a mission to change home insurance from what it is to what it should be. Whether we’re leveraging data to create customizable coverage or providing claims service that goes above and beyond expectations, our members are at the heart of everything we do. In the face of ever-growing climate risk, they deserve an insurance company that cares about them. We aim to stick with our members through thick and thin.

We use efficient technology that lets homeowners buy directly from us to keep costs down. This is the essence of Kin. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

• Built In Chicago's Best Places to Work, Midsize Companies (2021-2024).

• Forbes' America's Best Startup Employers (2021- 2023).

• Inc. 5000 Fastest-Growing Private Companies.

• Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

We are seeking a dynamic and resourceful Head of Communications and PR to lead our external communications strategy and establish Kin as a tech forward disruptor brand in the home insurance market. You will be directly responsible for driving our content strategy targeted towards customer and investor audiences to significantly increase our share of earned media.  

Reporting to the Chief Revenue Officer, you will work closely with the Founder-CEO and other members of the executive team in executing end-to-end strategic communications while managing a small team. The goal is to position Kin as a thought leader among journalists and media outlets on topics at the intersection of climate change and home insurance by leveraging our points of differentiation.

A day in the life could include…

• Partnering with the Founder-CEO and other members of the management team as the strategist and storyteller for Kin

• Developing and implementing a comprehensive external communications strategy, including PR, aligned with Kin’s strategy and business objectives

• Leveraging Kin's unique differentiators and data-driven insights to secure earned media opportunities

• Cultivating and maintaining relationships with a broad range of industry journalists, members of the trade press, and industry analysts

• Developing key performance indicators to measure the success of communications efforts, media coverage, and adjust strategies to ensure impactful results

• Managing a team of five across customer communications, SEO, content, and social media 

• Managing communications budget--optimizing value and results from agency relationships and the internal team by setting ambitious KPIs 

• Ensuring the SEO team guides blog content creation and prioritizes opportunities with the biggest SEO impact

• Driving Kin’s presence on social media and other digital platforms to inspire trust among current and prospective customers

• Staying informed on industry trends, press coverage and competitor activities to shape Kin’s communications agenda

• Collaborating with internal stakeholders, including Legal, Finance, and Product, on content development

I’ve got the skills… but do I have the necessary ones?

• 10+ years of experience in communications - including public relations and executive communications in the tech industry. Preferably in Fintech or InsureTech or adjacent regulated industry verticals

• Strategic Thinker: Ability to develop communications agenda in alignment with company strategy and objectives

• Intellectually curious and a quick learner, with a demonstrated track record of quickly building domain expertise and credibility  

• Data savvy, expertise in analyzing PR and earned media metrics with a demonstrable track record of leveraging data in content creation.

• Digital native: In-depth understanding of digital and social media trends and tools, with experience integrating them into PR strategies.

• Excellent writing and editing skills, including the ability to write about complex topics in a simple, easy to understand way.

• A resourceful player-coach with the ability to deliver high impact while developing team and capabilities; Minimum of 5 years in people management.

Oh, and don’t worry, we’ve got you covered! 

We offer a comprehensive benefits program, allowing you to choose the benefits that are best for you and your family including: Medical, Dental, Vision, Life Insurance and Disability Insurance options, Employee Assistance Program, as well as elective voluntary benefits such as accident insurance, hospital indemnity, critical i