Employee Experience Director

The Employee Experience Director is responsible for elevating the internal Coherent brand and external presence in partnership with functional and business groups. This will include narrative setting and storytelling of the company’s Annual Report, ESG Report, Social Campaigns, Glassdoor, company external engagements and events and other external and internal facing marketing and information release and distribution channels. 

A globally minded strategic and seasoned leader to craft world-class employee communications at scale and develop and execute on company-wide employee experience initiatives that drive clarity, connection, and a sense of purpose to elevate the employee experience and be a strategic thought partner to executives across the company, developing and delivering high-stakes employee communications. 

Primary Duties & Responsibilities

• Campaign Management: Develop and manage media plans in partnership with the marketing and people team for social campaigns across platforms, including Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, and emerging channels as well as internal employee experience initiatives and programs. 

• Performance Analysis: Actively monitor and evaluate campaign performance, using platform data and social listening analysis to optimize results and provide data-driven share-outs to clients and internal teams.  

• Cross-Channel Synergy: Collaborate with search and programmatic teams to identify synergies, align strategies, and ensure campaigns are holistically optimized. 

• Lead visual and messaging strategies, conduct comprehensive communications analysis and competitor research, and develop original campaign angles based on data to drive campaign performance. 

• Strategic Thinker: Able to understand context and connect dots and pull through to stay ahead of issues and maximize opportunities. 

• Enhance current and build new programs and processes to ultimately improve engagement efforts related to talent attraction, onboarding, development, compensation, and retention. 

• Develop and implement programs that will drive positive change and impact. 

• Track and analyze key indicators of organizational health and recommend ways to improve value. 

• Building scalable Employee Experience systems and processes that balance efficiency with a human-centered approach. 

• Driving initiatives that strengthen accountability, team effectiveness, and cultural cohesion across distributed teams. 

• Collaborate with different teams and departments to provide positive employee experience with an enterprise-wide mindset. 

• Acts as a change agent, build and delivers change acceptance strategies and sustainability plans for programs, initiatives, projects and services to improve organizational performance 

• Analyze issues and influence solutions and execute large-scale change projects with measurable outcomes.  

• Build strategic relationships with key stakeholders, including HR Business Partners, and internal and external service partners. 

• Support our culture with innovative and proven strategies around onboarding and ongoing education of emerging trends in the employee experience space. 

• Help define and drive a culture that embodies Coherent’s norms that reward, promote and encourage high performance throughout the organization. 

• Support the HR function to accelerate their talent priorities, development and readiness 

• Continuously leverage business/HRBP feedback, observations & Talent data/scorecards to adjust short-term solutions/approach ensuring our long-term talent objectives are achieved 

• Assists management in articulating corporate goals, branding, and image.  Develop plans to effectively communicate these goals to the appropriate internal and external audiences.  Initiates, develops and implements communications plans and programs, both internally and externally, for corporate projects and products   

• Ensures continuity of consistent corporate image and message. 

• Provides direction and implementation support for the design and creation of communications materials including printed items such as brochures and posters, audio and video materials, and the intranet site. 

• Ensures the development and maintenance of internal/external communications programs designed to contribute to a harmonious and motivated workforce.  Supports the preparation, editing, publication and distribution of employee collateral and communication channels. 

Education & Experien