Director, Demand Generation

Beyond powers the business of short-term rentals with a best-in-class Revenue Management System used by thousands of property managers and owners around the world. We’re profitable, growing fast, and building with the latest technologies—including AI—to help our customers unlock more revenue with less effort. Behind our product is a global team of 180+ Beyonders who bring curiosity, craft, and care to everything we do. We believe people are the most important part of any business, starting with ours.

It's with that in mind that Beyond is looking to add a Director of Demand Generation to our growing team. Reporting to the Vice President of Marketing,  you will have the opportunity to set the strategy and oversee the execution of full-funnel demand generation programs. 

This is a high-impact, high-visibility role that requires a unique combination of creative and analytical chops. You will stay on the cutting edge of marketing best practices by researching the latest trends, gathering new ideas from industry leaders and competitors, and continuously optimizing demand gen campaigns to ensure Beyond is efficiently and reliably generating high-quality pipeline and revenue.

Before reading further...

Beyond is passionate about diversity and cultivating our team’s potential. If you’re hungry for a good opportunity, but don't meet every point in this job description, please apply anyway!

As our Director of Demand Generation, you'll be responsible for:

• Designing and executing the strategy for DG campaigns focusing on both our professional and SMB audiences, using a mix of broad based and Account-Based Marketing tactics.
• Leading the team to execute on developing and optimizing compelling, high-impact campaigns programs across digital channels (social, website, email, search, webinars, etc.) and in-person channels (sponsored events, field marketing, etc.)
• Translating data, customer insights, and campaign performance into recommendations that continuously improve program performance through rigorous testing  
• Establishing operating model with regional sales teams to deliver consistent demand generation programs in global markets
• Recommending the appropriate account targets, messaging, value propositions, creatives, content, and collateral to increase penetration with target accounts and generate pipeline / opportunities for all global sales teams
• Working with marketing and operations leadership to shape and execute the personalization strategy for campaigns and messaging across all audiences and geographies, using innovative AI solutions
• Planning, managing, and optimizing spend for annual demand generation budget to support funnel growth and pipeline velocity for global demand
• Establishing key performance indicators for demand generation team to track, measure, and optimize funnel performance across multiple in-person and digital channels
• Collaborating with key stakeholders in cross functional groups to gain alignment and buy-in for ongoing plans of the business unit – including leadership in Sales, Operations, and Customer Success – and actively share business and marketing strategy with those stakeholders

So what kind of person are we looking for in this role? The person who will be successful in this role will be:

• Analytical: you’re comfortable leveraging data to make informed decisions and optimize resources accordingly.
• Collaborative: you enjoy working with colleagues and communicate and influence effectivel to successfully work with other teams.
• Growth-minded: you are adaptable have a drive for continuous improvement. You have a track record of up-leveling past reports through mentorship and educational guidance.

Now that we’ve told you what the job looks like, here are the qualifications we're looking for in a candidate:

• 8+ years of experience with an emphasis on B2B demand generation (preferably in the technology industry) with at least 5 years in a leadership role
• Competency and fluency in Account Based Marketing (ABM), Automation, PLG, activation, and personalization.
• Strong track record of driving demand generation programs that deliver measurable business results, including pipeline and revenue.
• Deep experience with top MarTech platforms and/or tools and how to best leverage to better reach targeted enterprise accounts and buyers
• Located in Spain, Portugal or the UK

So what can you expect after you apply? Your application will be personally reviewed by a member of the Beyond hiring team and if there is a match in your experience and the role, you will:

• Have a video conversation with someone on our Recruiting team. This is