Senior Copy Writer

Senior Copy Writer

 

Location: Wrocław / Katowice - 2 days in office / 3 days remote

 

Let us introduce you the job offer by EY GDS Poland – a member of the global integrated service delivery center network by EY.

 

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

At EY Global Delivery Services (GDS), we work hand in hand with the business to build awareness of our services and solutions; to bring our purpose — building a better working world — to life for our people, clients and communities; to engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY and the GDS brand.

 

The opportunity

 

EY GDS Creative Center of Excellence (CoE) is an inhouse agency that helps EY teams build a better working world by delivering high-impact, high-quality and on–brand creative solutions. People in the CoE help create experiences that are not just creatively inspiring, but also strategically precise and deeply human — across multiple media platforms.

As a Senior Copy Writer, you will have a unique blend of creative vision and strategic thinking, to lead our team and will act as a strong creative strategist and a creative leader.

You will own the creative conceptualization, copy writing and presenting to the clients, across multiple formats - ensuring that all creatives are on-brand, user-centric and aesthetically proficient. With a passion for problem-solving and creative strategy, you will lead creative brainstorms with stakeholders and other teams to produce best-in-class creatives that intrinsically align with the EY brand and business objectives. With your impeccable creativity, you are a versatile and reliable leader who can elevate any creative conceptualization, storyboard or creative direction for projects across multiple channels.

 

Your key responsibilities
 

• Deliver great creative ideas that shape audience perception, engagement, and participation.
• Coach and train the wider team.
• Provide creative leadership to the team to deliver great creative campaigns.
• Produce strategically sound conceptual work.
• Adhere to EY brand guidelines, meet, and exceed defined expectations in terms of aesthetics, quality, turnaround time, budget, and efficiency.
• Stay up to date with current and future designs, web standards, concepts and industry trends and advocate the same to team members and customers.
• Provide creative direction to support the team, coordinate with team members and others to resolve issues, as necessary.
• Proactively identify opportunities to employ pop culture trends, creativity, executional approaches 
• Lead project discussions with customers with a customer-centric mindset
• Prioritize deadlines and effectively manage multiple creative projects parallelly
• Be a part and contribute towards various organizational initiatives.

 

Skills and attributes for success

• A user-centric mindset with creative, innovative, and analytical approach
• Creative vision and concept development
• Team leadership and collaboration
• Brand development and strategy
• In depth understanding of the current AI tools and you can leverage to up the creativity
• Excellent communication and presentation skils
• Exceptional attention to detail

 

To qualify for the role, you must have

• At least 12 years of overall experience in a fast-paced global environment, with a minimum of 8 years in advertising agencies
• Have experience leading teams in creative agencies or in-house brand teams, championing high-visibility campaigns for top global brands (preferably B2B)

 

What we look for

 

• Strong business acumen along with creative vision
• Creative problem-solving mindset with a flexible can-do attitude
• A growth mindset creati