Senior Director Marketing Communications

About the opportunity

In our digital-first world, content is the experience. It’s how we interact - as consumers, as employees, and as people. It’s how we share emotion, come together, and find inspiration. At Contentful we believe that technology should enable digital teams (both human and AI) to be highly coordinated with intelligent process automation to drive the highest levels of efficiency and quality.  By enabling this refreshing and intelligent way of working, organizations can deliver amazing and highly personalized content experiences required to compete in the modern era.

Composable content is how Contentful is elevating digital experiences everywhere for the people who make them and the people who live them. We think the elements that make a digital experience good for one person should be scaled to make other people's experience better.

As a vital part of our growth acceleration, we are seeking a Senior Director, Communications to lead a team responsible for public relations, corporate communications, executive communications and employee communications on a global scale. This leader will work closely with the marketing leadership and executives to shape and deliver the company narrative across all external and internal communications channels. A relentless focus on developing cohesive and compelling messaging will be key to delivering against brand awareness and thought leadership goals for 2024.

This role will report to the VP, Brand Experience, and will be responsible for leading both external and internal communications for the executive leadership team. You will have an opportunity to build and drive strategic voice and communications for senior Contentful executives with a focus on external media to help define brand voice and drive thought leadership impact. You will also be responsible for driving a foundational and predictable approach for internal communications that leverages internal survey data and research to improve employee communications. This is a strategic role that provides significant opportunity for executive visibility, cross-team collaboration, a breadth of communication experience and business impact. 

What to expect?

As a communications leader with solid executive presence, exceptional writing and critical thinking skills, your role will include, but not be limited to:

Strategic Communications

• Work in collaboration with the CMO, CEO, and other Executives to set high-level communications strategies for external communication plans and internal communications strategies, including employee engagement communities, such as Town Halls, Company Kick-off, and other high-impact employee forums.
• Identify and develop all communications materials required for strategy execution. Takes responsibility for execution of the full bill of materials including press pitches, press releases, executive talking points, speaking engagements, and storyline development.
• Oversee the creation of compelling external communications content, including press releases, newsroom articles, byline articles, and joint partner communications. 
• Be a thought partner to leaders and Executives to develop and drive strategic communications in support of company objectives to build market awareness for the brand, which includes crafting speeches, presentations, and other communication materials.
• Build and drive a breakthrough thought leadership strategy that aligns Contentful with key communications pillars and produces measurable results.
• Understand the communications landscape and needs of various audiences, regularly evolving to reflect changes to business priorities.

Storytelling and Messaging 

• Ensure that all communication materials reflect the company's brand and messaging guidelines.
• Drive the creation of differentiated messaging that supports our focus areas and key themes by working with Brand, Content, Product Marketing leaders, or agency partners to develop compelling, unified, and strategically relevant messaging concepts.
• Leads stories across global and local teams in fresh ways that generate positive perceptions towards Contentful. 
• Collaborates across teams to develop and drive storytelling opportunities by using data and insights. 
• Guides others to determine the format of stories. Leverages expertise to determine what format is most appropriate and meaningful for a story and target audience(s).
• Attends the cadence of storytelling (e.g., duration, evolution), including content development and curation to land a story. Ensures confluence of content and audience across stories. 
• Creates narratives based on messaging frameworks that drive content development and deployment. Uses trends and forecasting to develop and land stories that may take time to manifes