Senior Product Marketing Manager

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit www.gong.io.

The Gong product marketing team plays a critical role in inspiring our customers, fueling business growth, and enabling our teams to go to market with confidence. We create differentiated messaging, campaigns, and content to win our market, attract new customers, and convince current ones to grow with us. 

Gong is at the forefront of a massive market shift from foundational AI technology to enterprise AI applications that solve specific business challenges and deliver measurable outcomes. As the market demands more AI-driven revenue solutions, we are looking for an experienced product marketer to help shape how we bring the Gong Revenue AI Platform to market. This role will be critical to delivering messaging that reinforces our industry leadership, showcasing how Gong delivers exceptional revenue outcomes, and influencing how AI capabilities are reflected in our platform. 

In this role, you will own everything from influencing product strategy to delivering GTM plays, thought leadership, field enablement, and campaigns. You will define crisp, clear messaging that helps customers understand Gong’s unique approach to delivering transformational outcomes with AI. You will use that knowledge to transform complex technical content into compelling demos, sales enablement, and inspiring campaigns. You will use your deep knowledge of our market and customers to deliver recommendations on product naming, marketing strategy, and more.

RESPONSIBILITIES

• Develop core narratives and messaging — develop compelling narratives and value propositions for AI capabilities across the platform.
  
• Drive high-visibility launches - own and orchestrate high-profile launches that impact our corporate messaging, aligning multiple platform releases under a cohesive innovation story to maximize launch impact.
  
• Champion our customers — use product analytics, customer interviews, and more to become experts on our buyers’ needs, goals, motivations, and dreams.
  
• Stay ahead of the competition — conduct closed/won analyses, keep up to date with competitors’ movements, and identify the differentiators that keep our narrative fresh and our sellers on top.
  
• Influence product strategy — champion our customers’ needs to inform product strategy and roadmap. Work with the Product team to validate new product hypotheses and dream up GTM motions that can scale.
  
• Enable, educate, and inspire our customer-facing teams — enable customer-facing teams (e.g. Sales Engineering, Value Engineering) with the right collateral and training so they can close bigger deals, in less time, and more often.
  
• Accelerate pipeline and drive product adoption — collaborate with Demand Gen and Customer Growth teams to drive pipeline growth, product adoption, upsell, and expansion of new and existing features.

QUALIFICATIONS 

• 6+ years of relevant experience in product marketing, solution marketing, or sales engineering at B2B enterprise SaaS companies.
  
• Robust domain knowledge. Show a strong understanding of AI tools and the AI market. Demonstrated experience working on AI technology (predictive AI, foundation models, generative AI) is preferred.
  
• Extreme customer empathy. You have thought critically about how AI can serve customer needs. You have a track record of creating compelling content and campaigns to inspire customers on how to transform complex business and decision-making processes.
  
• Excellent presentation and communication skills; you can think, write, and communicate clearly to both technical and business audiences.
  
• Strong cross-functional leadership skills to influence without authority, including senior management in sales, product, marketing, customer success, etc.
  
• Bias to action and comfort in ambiguity; you flourish when given responsibility