Brand & Marketing Campaign Management - Supervising Associate

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

 

 

The opportunity
As the Campaign Manager, you will orchestrate end-to-end execution of multi-channel marketing initiatives, collaborating closely with BMC program leaders and managers. By leveraging your proven expertise in campaign management and Brand & Marketing, you will craft and execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics. Your role will also involve nurturing relationships with internal and external stakeholders, ensuring all campaigns align with our rigorous quality and effectiveness standards.

 

As a Campaign Manager, you will be hands-on in campaign execution. From devising timelines and managing budgets to handling various campaign channels such as social media, digital, events, and print, you will oversee the entire process. Analyzing campaign performance and deriving insights will also be a key responsibility.

Your key responsibilities
•    Campaign Management: Devise, execute, and optimize multi-channel marketing campaigns across diverse platforms, aligning each initiative with business objectives and leveraging EY's business insights. Methodically track and manage campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan.
•    Stakeholder Collaboration: Forge strong partnerships with Global Delivery Services, external vendors, and other stakeholders, fostering an environment of collaboration to achieve campaign objectives.
•    Performance Analysis: Employ analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns and identify enhancement opportunities. Produce comprehensive performance reports for executive-level stakeholders.
•    Program Support: Provide essential administrative support to the BMC team, including calendar management, meeting scheduling, and presentation preparation. Conceptualize, organize, and execute hybrid events such as webinars, podcasts, and roundtables, targeting and engaging the most pertinent buyer segments.

 

Skills and attributes for success
•    Campaign Management: Proven ability to oversee multi-channel marketing campaigns, from concept to completion, aligning with business goals.
•    Organization and Prioritization: Strong organizational skills for multitasking with precision.
•    Business Acumen: In-depth understanding of our company's landscape and strategic priorities.
•    Communication: Exceptional written and oral communication skills, conveying complex ideas effectively.
•    Analytical and Critical Thinking: Proficiency in analytical thinking and creative problem-solving.
•    Networking, Teamwork, and Stakeholder Management: Skilled in building relationships with internal and external stakeholders.
•    Data Analytics and Visualization: Experience with tools like Tableau, Adobe Analytics, and Google Analytics.
•    Email Marketing and Social Media Management: Familiarity with email marketing tools, Google AdWords, social media platforms (e.g., Sprinklr, Hootsuite).
•    Creative Problem Solving: Ability to innovate solutions bridging BMC expectations and GDS capabilities.
•    Stakeholder Feedback: Skill in collecting and applying stakeholder feedback for campaign enhancements.
•    Team Leadership: A motivational team player adaptable during peak periods.

 

To qualify for the role, you must have
•    Education: Bachelor's degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred.
•    Experience: Over 4 years of end-to-end campaign management experience and more than 9 years in B2B marketing, preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects.

 

Ideally, you’ll also have
•    Prior experience in B2B Brand & Marketing settings.
•    Track record of event execution, B2B brand exposure, and project management.
•    Familiarity with digital marketing analytics and bridging expectations with capabilities.

 

Technologies and Tools 
•    Microsoft Office Suite (Excel, PowerPoint)
•    Adobe web platforms
•    Analytics tools
•    Email marketing tools
•    Google AdWords
•    Data visualization tools

 

What we loo