VP of Sales - Club, Value, Natural, Military

Bel, makers of iconic brands including GoGo squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. The company has headquarters in Chicago (Bel Brands USA) and New York City (GoGo Squeez) and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.

 

Job Description Summary 

The Vice President of Sales for the Club, Value, Natural, and Military Channels will lead the growth of the GoGo squeeZ brand by developing and executing strategic sales plans to drive profitable results within these key channels. This role demands a seasoned sales leader with expertise in cross-functional collaboration, building and managing high-performing teams, achieving critical KPIs, and fostering strong strategic retail partnerships. As a pivotal leader, this individual will define the strategic vision for these channels and ensure alignment across the organization, team, and broker partners to execute the strategy effectively. This position is fully remote and the ideal candidate can be located anywhere in the United States.
 

Essential Duties and Responsibilities 

• Sales Strategy: Develop and execute channel- and retailer-specific sales strategies to achieve revenue goals, drive market share growth, and align with the long-term company vision. 

• Leadership: Lead, mentor, motivate, and support the sales team to ensure high performance and continuous development. 

• Retailer Partnerships and Growth: Build and maintain strategic relationships with key retailers to promote mutually beneficial business growth. 

• Market Insights and Category Influence: Analyze market trends, including share, POS data, and consumer insights, to identify opportunities for growth or proactively address potential risks. Use these insights to influence plans and go-to-market strategies. 

• Sales Planning, Forecasting & Trade Management: Oversee sales planning activities, trade management, and execution, ensuring a strong command of business fundamentals. 

• Cross-Functional Collaboration: Work closely with sales strategy, marketing, finance, and supply chain teams to align goals and ensure smooth execution of sales initiatives. 

• Budget Management: Utilize financial expertise to optimize pricing and promotional strategies, effectively manage sales budgets, and drive profitable growth across all channels. 

 Skills and Qualifications 

• Bachelor’s degree in business administration, marketing, or a related field. MBA preferred. 

• Minimum of 12 years of sales experience across multiple channels (Club, Value, Natural), including directly managing Costco, broker management, at least 5 years of people leadership, internal sales Strategy/Customer Marketing required 

• Proven track record of achieving sales targets and leading a successful sales team. 

• Strong negotiation, communication, and interpersonal skills 

• Strategic thinking with the ability to execute and deliver results 

• Familiarity with market analysis, sales forecasting, and budget management 

• Strong understanding of grocery retail environment and retailer strategies 

• Successful at building strategic retailer relationships  

• Operates with a high level of integrity and models excellence 

• Proven analytical skills and strong attention to detail 

• Utilizes exceptional presentation skills 

• Has an entrepreneurial spirit and exhibits a high level of enthusiasm for the business and its growth 

• Is a self-starter who can thrive without extensive supervision 

• Are a stron