Sr. Director, Product Management (ROAS)

Senior Director, Product Management (ROAS) 

About Coupang

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. 

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. 

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. 

About the Team

Coupang Media Group (CMG) is the ads division of Coupang. Our mission is to provide the best advertising solutions in the world for our clients. CMG is obsessed with optimizing the entire customer journey to provide great outcomes for shoppers and advertisers. CMG is looking for a seasoned product management leader to define and execute the strategy of the Product/Sponsored Ads product.  

The Role 

The senior leader on the team will be responsible for CMG’s AI/ML prediction models that power ad rankings, targeting, bidding, supply and demand optimization. The senior leader on the team will be responsible for CMG’s AI/ML prediction models that power ad rankings, targeting, bidding, supply and demand optimization. This team also owns all aspects of relevance, personalization, and optimization of the entire ads marketplace across all campaign types and creatives. Specifically, the leader will drive the strategic direction and execution of initiatives that results in greater advertiser outcomes by improving return on their ad campaigns. The leader will use the latest advances in AI/ML to rethink traditional ad stack to deliver high quality experiences for our customers that were traditionally outside the realm of possibility. This leader will play a hands-on role with the potential of building out a team of product managers focusing on Ads ML stack.   

Core responsibilities:  

• You’ll lead the initiative of improving Return on Advertising Spend for global advertisers. You will improve the quality as well as output of the bidding systems, guiding advertisers on how they can improve returns on their advertising spend on Coupang Marketplace.   
• You’ll drive product definition, strategy, and long-term vision to address challenging problems while balancing advertiser, user and Coupang value in a fast moving and constantly evolving environment. 
• You’ll own diving deep into ambiguous problem statements to identify the biggest bottlenecks, define success and drive features that address the problem and unlock value. 
• You’ll lead the team that builds, measures, and iterates rapidly by running data-driven experiments to inform product direction. You’ll define product requirements and success criteria.  
• You’ll launch and improve ad products that surface highly relevant results for shoppers and improve return for advertisers. 
• You’ll effectively communicate, collaborate, and drive alignment with a variety of stakeholders including senior executives to ensure highly scalable and performance end-to-end experience for advertisers and shoppers.  

 Qualifications:  

• 12+ years of experience in product management, 5+ years of leadership ideally growing early-stage products, ideally in the ads domain         
• Experience building 0-1 products and growing them with urgency in a sustainable manner 
• Building m