Director, Xfinity Stream Product Marketing

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Xfinity Stream brings the Xfinity Video experience to customers across the streaming devices and platforms they already use. As Director, Xfinity Stream Product Marketing, you will own a multi-platform product portfolio that drives growth, adoption, and customer engagement across key partner ecosystems (e.g., connected TV platforms, mobile app stores, and device partners). You will be accountable for strategy, vision and customer value proposition, with ownership of platform performance outcomes through a cross-functional operating model and partner governance. This position reports to the Vice President of Platform Experiences in the Xfinity Growth, Innovation and Experience business unit.

This role defines the business purpose, target customer, opportunity sizing, and market positioning for Xfinity Stream across partner ecosystems. You will work with the Comcast Technology & Product organization to define detailed product requirements and delivery (what will be built), informed by the business briefs and success metrics developed by this role.

Job Description

Core Responsibilities

• Drive high level vision, consumer value proposition definition and strategy for Xfinity Stream as a key enabler of Xfinity’s ecosystem.
• Define platform business strategy briefs for priority ecosystems - including target segments, jobs-to-be-done, positioning, and opportunity sizing - and translate them into success metrics to inform Product/Technology roadmaps.
• Define and execute end-to-end GTM strategy for Xfinity Stream across priority partner platforms and device ecosystems.
• Define positioning, messaging, and value proposition frameworks for Xfinity Stream across partner platforms, tailoring narratives to ecosystem norms while maintaining brand consistency.
• Develop audience segmentation and channel strategy for launches, including partner co-marketing and merchandising plays.
• Own market and competitive insights for distributed streaming experiences; translate insights into strategic recommendations for Growth and Video leadership.
• Lead strategic platform partner governance (e.g., joint growth plans, QBRs focused on distribution levers, merchandising strategy, and policy/roadmap advocacy), aligning priorities and resolving escalations through defined decision paths.
• Lead cross-functional alignment across Product, Engineering, Design, Marketing, Analytics, Finance, Operations, and Customer Care to ensure market-ready experiences and measurable outcomes on priority platforms.
• Define measurement strategy and sponsor a test-and-learn agenda to improve install-to-activation-to-engagement funnels; partner with Analytics to generate insights and recommendations.
• Own executive-level communications for platform performance, launch status, and key risks; proactively manage issues to resolution.
• Partner with Marketing and partner teams to secure merchandising opportunities and optimize visibility in relevant ecosystems (e.g., app stores and platform storefronts).
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

What success looks like

You will be measured by improvements in platform growth and customer experience, including (but not limited to):

• Consumer value: improved satisfaction signals (e.g., CSAT/NPS proxies where available), app ratings/reviews trends, and reduction in top customer pain points on priority platforms.
• Distribution impact: growth in MAU/DAU on priority ecosystems, improved store conversion/activation, and increased partner featuring/merchandising wins.
• Business outcomes: contribution to video engagement, retention, and acquisition-assist metrics, where applicable.
• Experience health (supporting): playback success rate, crash-free sessions, sign-in success, and customer-reported issue volume.
• Operational rigor: clear GTM readiness