About Amazon Editor, Owned Content & Channels

Amazon is seeking a creative editor to ideate, assign, edit, and produce content on AboutAmazon.com. This is a new role on the Owned Content & Channels team within Global Communications and Community Impact.

As we seek to turn About Amazon into the first and most trusted source of information about Amazon, we are looking for an editor who can create compelling, data-driven stories about the company for an external digital audience.

The ideal candidate will bring fresh, innovative content ideas and solutions as well as executional excellence and experience building content strategies for our website, About Amazon. The candidate should have a background in digital media or journalism, a strong knowledge of SEO, and be able to optimize and craft stories for search and digital audiences. They would be responsible for building an archive of evergreen search-driven stories. They would also partner closely with PR counterparts and other stakeholders to understand the unique objectives, audiences, and messages for each piece of content and use those inputs to develop content strategies and expand the reach of these stories. A strong understanding of data is also critical to creating successful content for our site.

Although this would be an individual contributor role, this person would be expected to manage and edit the work of freelance writers. The successful candidate will have experience managing a team of writers and/or freelancers; a proven track record of developing and delivering compelling stories and campaigns with measurable results; and a strong understanding of SEO and the current digital content landscape.

This is your job if you think big and long term, obsess over serving digital audiences, and can invent and simplify. We want someone who embraces innovation and experimentation, and brings executional excellence to our strategy. You should feel comfortable with change and be willing to stand by your decisions, even if it means disagreeing with partners on occasion. You should also feel comfortable diving deep and rolling up your sleeves to get projects done.

This position can be located in Seattle, WA; Arlington, VA (Washington, D.C.); or New York, NY.

Key job responsibilities
Strategy: Work with our team’s editor in chief and senior editor to develop and implement the owned channel content strategy for evergreen content in line with global PR and business goals.

Campaign & Project Management: Oversee campaigns tied to key storytelling moments and collaborate with channel owners for AboutAmazon.com, select Amazon social media accounts, the Amazon News email newsletter, internal and Employer Brand channels, and more.

Partnership: Act as a content thought partner to PR teams, providing counsel and guidance throughout all stages of content planning, execution, and analysis.

Activation: Build out and maintain the evergreen content calendar and ensure the timely and high-quality delivery of assets and content outputs, with a focus on website executions on AboutAmazon.com and/or special landing pages.

Measurement & Evaluation: Working with channel owners, set content goals, and implement cohesive measurement plans to understand program success. Make real-time program adjustments based on results.

Experimenting & Scaling: Develop best practices and create playbooks and toolkits to make our global work more consistent and efficient.

About the team
This role is part of the Owned Content & Channels team within Global Communications and Community Impact, which oversees AboutAmazon.com websites, including content and SEO, as well as the Amazon News email newsletter.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA

Basic Qualifications

- 6+ years of communications, marketing, or journalism experience
- 6+ years of digital content or content marketing experience
- Experience working with data and analytics to make strategic content decisions
- Experience using SEO tools such as SEMrush, Google Trends, etc.
- Ability to use SEO tools to strategically create search-driven content
- Bachelor’s degree

Preferred Qualifications

- Experience working in digital media or digital journalism
- Experience developing, editing, and planning web and/or blog content, including using CMS tools
- A proven track record of strategic planning and delivery on significant digital content campaigns tied to measurable business, brand, and/or communications goals
- Experience conducting keyword research and trend analyses with Google Trends and other tools to monitor seasonal and real-time trends
- A strong understanding of Google’s algorithm and the key factors that can impact visibility in organic search results and Top News results
- Ability to innovate and create new,