Associate Director, Cross Digital Platform Solutions – Campaign & Consent Mgmt Platforms

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Position Summary:

As an Associate Director, Campaign Management Strategy & Publishing, you will be responsible for leading a team of campaign designer and publishers who design, build, test, and deploy multi-channel campaigns using our platform. You will also collaborate with business stakeholders, IT partners and vendors to ensure alignment of campaign objectives, requirements, and best practices. You will oversee the quality and performance of campaigns, as well as provide guidance and coaching to your team members. The Associate Director, Cross Digital Platform Solutions will be responsible for defining the strategy of cross-platform digital solutions that enable the creation of impactful customer experiences.

This role will collaborate with cross-functional teams to understand business needs and translate them into technical requirements. The Associate Director will lead a matrix team of digital platform experts and work closely with vendors to ensure the successful delivery of digital solutions. This position is the senior role will be responsible for shaping, delivering & supporting various digital customer engagement capabilities within the platform & strategic roadmaps for Commercialization in partnership with matrix teams cross functional teams across US and International Markets. The individual would hold a strong hands-on experience to manage depth of the platforms. This position will be responsible to set the Products within the digital Engagement Platform strategy & execution, including define the platforms' digital solution roadmap, Co-manage the enhancement backlog and ensure overall execution of roadmap, Translate features and business requirements to create technical backlog, evaluating backlog against other IT and Platform priorities. The position Define technical standards and KPIs, Measure progress toward OKRs, Ensure Platform features meet standards (security, privacy and compliance) and manage “health” and technical quality of Platform. This role would be accountable for the planning and delivery of home office email and SMS capabilities to enhance customer experience and support marketing goals and objectives. Additionally, the role will analyze and improve organizational processes, quality, productivity, and efficiency.

Key Responsibilities:

• Manage a team of campaign managers and publishers who are responsible for the end-to-end delivery of campaigns using our platform

• Define and implement campaign management processes, standards and governance to ensure quality, consistency and efficiency

• Monitor and report on campaign performance, metrics and KPIs, and provide insights and recommendations for optimization

• Partner with business stakeholders, IT partners and vendors to understand campaign objectives, requirements and specifications, and provide strategic guidance and support

• Identify and resolve issues and risks related to campaign design, build, testing and deployment

•  Provide leadership, direction and coaching to your team members, and foster a culture of collaboration, innovation and continuous improvement.

• Define technical standards and KPIs, Measure progress toward OKRs, Ensure Platform features meet standards (security, privacy and compliance) and Manage “health” and technical quality of Platform

• Manage engineering resources to deliver on committed timelines

• Responsible for the development of long-term (24-36 month) roadmaps identifying digital capabilities that have the greatest impact on sales, marketing and access business capabilities worldwide.  Develops comprehensive business case(s) to support business outcomes of new/upgraded digital capabilities.   

• Responsible for the strategic planning and delivery of digital capabilities for th