Marketing Specialist

Join our team as a Marketing Specialist! 

We are seeking a Marketing Specialist to play a key role in shaping and executing initiatives that drive brand growth, customer engagement, and measurable success. If you thrive in a collaborative environment and are ready to make a meaningful contribution, we want to hear from you! 

Experience is Everything;

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative work space. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors. 

 

The Role: 

• Assist in the development and execution of marketing campaigns across digital, social media, and traditional channels.
• Create engaging content for websites, email marketing, blogs, and social media.
• Manage and analyze social media accounts to drive engagement and brand presence.
• Support the development of marketing collateral such as brochures, presentations, and sales materials.
• Coordinate and track the performance of email marketing campaigns, including list management, marketing automation programs, and segmentation strategies.
• Collaborate with internal and external stakeholders to ensure brand messaging is consistent across all channels.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Track and report on key marketing metrics, providing insights and recommendations for optimization.
• Assist with event planning, trade shows, promotional activities, and video/photo shoots as needed.
• Work closely with designers, sales partners, agency partners, and vendors to support marketing initiatives.
• Maintain and manage marketing campaign data within the CRM, ensuring accurate tracking, reporting, and integration with broader sales and marketing efforts.
• Manage day-to-day communications with marketing agencies, vendors, designers, internal/external stakeholders to coordinate campaign deliverables, timelines, and performance reporting.

 

Qualifications:

• 2-4 years of experience in marketing, preferably in a corporate or agency setting.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. 
• Strong written and verbal communication skills with the ability to craft compelling content.
• Experience with social media platforms (LinkedIn, Instagram, Facebook, X, etc.) and scheduling tools.
• Knowledge of email marketing platforms - Salesforce/Pardot are ideal, and best practices.
• Managing and providing input on content calendars
• Proficiency in Google Analytics, SEO principles, and digital advertising.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Experience using CRM platforms (e.g., Salesforce) to manage and track marketing activities and customer data.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong attention to detail and problem-solving skills.
• A proactive and creative mindset with a passion for marketing.

 

Why LCS? 

Industry leader. The Nation’s third-largest senior living operator, ranked number one in customer satisfaction among senior living communities. 

Inclusive and collaborative culture. We’re dedicated to diversity, equity, and inclusion and have an engaged Diversity and Inclusion Council focused on creating awareness and educating employees on inclusivity. In addition, LCS creates a collaborative culture that provides an exceptional experience for every employee.

Top Workplace USA: LCS has earned the Top Workplaces USA award for several consecutive years and is recognized for our strong company culture and engaged workforce. In addition, LCS earned ten culture excellence awar