Senior Digital Marketing Specialist

Best People + Right Culture. These are the driving forces behind JE Dunn’s success.

By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company’s rewards, we’ve found a sustainable way to grow in our industry for the last 100+ years.

Our diverse teams around the country strive to enrich lives through inspired people and places everyday, and we need inspired people like you to join us in our pursuit of building perfection.

Role Summary

The Senior Digital Marketing Specialist will develop and execute digital marketing and communication strategies across JE Dunn customer facing digital channels, including but not limited to external websites, social media and email and database marketing campaigns.  This position will drive innovative digital strategies through development and distribution of engaging multimedia content.  All activities will be performed in support of the strategy, vision and values of JE Dunn.

• Autonomy & Decision-Making: Makes decisions on non-routine matters, provides recommendations to supervisor, and refers all exceptions to supervisor.
• Career Path: Digital Marketing Manager

Key Role Responsibilities - Core

DIGITAL MARKETING SPECIALIST FAMILY – CORE

• Executes JE Dunn’s and its family of brands’ digital marketing strategy in support of company KSI’s.
• Supports management of online presence for the JE Dunn family of brands through all social and digital media channels.
• Collaborates with business partners to develop accurate, timely and compelling multimedia content on all of JE Dunn’s and its family of brands’ digital channels.
• Supports digital distribution of JE Dunn’s and its family of brands’ content.
• Supports measurement and reporting of digital marketing activities, assessing against goals (ROI and KPIs); makes data-driven digital marketing recommendations for optimization.
• Adheres to brand guidelines and standard governance related to all digital content and activities.
• Identifies and implements industry best practices, keeping an eye on emerging technologies and trends to make recommendations and support core business strategies.
• Acts as a subject matter expert for the creation of multimedia content in line with JE Dunn’s and its family of brands’ digital strategy.
• Contributes to marketing and communications effectiveness by identifying short-term and long-range issues that must be addressed within the digital space.
• Maintains and upgrades technical skills and capabilities regarding the application of new technologies and software.
• Provides ongoing review and competitive analysis of digital marketing activities across the AEC industry.
• Provides regular updates on company’s digital activities and performance, including website analytics and campaign tracking.

Key Role Responsibilities - Additional Core

SENIOR DIGITAL MARKETING SPECIALIST

In addition, this position will be responsible for the following:

• Partners to develop and implement JE Dunn’s digital marketing strategy in support of company KSI’s.

• Partners in the development and distribution of multimedia content related to JE Dunn’s and its family of brands on all digital channels.
• Executes all national, regional and vertical strategies across digital media, including email marketing and programmatic advertising.
• Designs and implements user journeys according to defined personas.
• Partners and advises on website taxonomy and metadata modeling.
• Partners to create SEO/SEM strategies for JE Dunn core marketing and strategic vertical businesses.
• Advises internal clients on digital best practices and recommendations for site and campaign optimization.

Knowledge, Skills &