Senior Copywriter Contract (3 Months)

<p dir="ltr">Are you a seasoned, <strong>conceptually</strong> driven<strong> brand</strong> copywriter with over <strong>a decade of experience?</strong> Lunar is seeking a Senior Copywriter to deliver exceptional B2B and B2C brand communications, preferably with a finance background, for an exciting <strong>3-month</strong> freelance assignment. <br/><br/>You’ll collaborate with Lunar’s Creative Studio to shape our brand voice, create compelling content, and elevate creative excellence.</p><p dir="ltr">At <a href="https://www.lunar.app/en/personal">Lunar</a> we are democratizing the power of money and changing the way we all bank, pay, and invest. Since starting in Aarhus in 2015, we've grown rapidly and are now a <a href="https://www.lunar.app/en/personal/news-and-press">major player</a> in the Nordics, with offices in Copenhagen, Aarhus and Stockholm 🚀</p><p dir="ltr"><br/>As a Senior Copywriter, you need to hit the ground running, taking the lead in developing high-quality, smart, witty, and persuasive content for Lunar’s marketing and product initiatives across a range of audiences, including business, consumer, and kids.<br/><br/>You’ll play a critical role in shaping, maintaining, and evolving Lunar’s <strong>tone of voice</strong>, ensuring it resonates across diverse markets while maintaining consistency.<br/>You’ll also work on translating brand propositions into impactful marketing and campaign materials that reflect Lunar’s vision and values, providing a toolkit and arsenal that helps Lunar deliver standout campaigns going forward.</p><p dir="ltr"><br/><strong>What will you do?</strong></p><p dir="ltr"><strong>Concept Development and Tone of Voice Ownership:</strong></p><ul> <li dir="ltr"><p dir="ltr">Lead the development of our Tone of Voice (TOV) toolkit across the Lunar brand, working alongside design to deliver a comprehensive brand book and brand kit that elevate Lunar’s brand going forward.</p></li> <li dir="ltr"><p dir="ltr">Take full ownership of Lunar’s Tone of Voice, refining and evolving it to remain distinct, engaging, and relevant, and be its gatekeeper across our channels.</p></li> <li dir="ltr"><p dir="ltr">Lead and develop innovative and market-relevant concepts for campaigns across multiple regions and Lunar's many channels.</p></li> <li dir="ltr"><p dir="ltr">Translate brand propositions into clear, compelling narratives that align with campaign objectives and resonate with target audiences.</p></li> </ul><p><br/></p><p dir="ltr"><strong>Content Creation:</strong></p><ul> <li dir="ltr"><p dir="ltr">Craft engaging and persuasive copy for various channels, including websites, social media, email campaigns, advertisements, and product descriptions.</p></li> <li dir="ltr"><p dir="ltr">Ensure all content is aligned with Lunar’s brand identity and strengthens our unique Tone of Voice across platforms.</p></li> <li dir="ltr"><p dir="ltr">Support the social media and content strategy projects by helping identify powerful positioning and angles for Lunar’s content.<br/><strong><br/>Campaign Development:</strong></p></li> <li dir="ltr"><p dir="ltr">Partner with the brand and marketing teams to develop integrated campaign concepts that capture attention and drive results.</p></li> <li dir="ltr"><p dir="ltr">Write high-quality copy that delights audiences, fulfills campaign objectives, and engages audiences effectively.</p></li> </ul><p><br/></p><p dir="ltr"><strong>Editing and Proofreading:</strong></p><ul> <li dir="ltr"><p dir="ltr">Proactively scan all copy and identify improvements at all levels and across all channels.</p></li> <li dir="ltr"><p dir="ltr">Deliver polished, accurate, and error-free content that adheres to brand guidelines.</p></li> <li dir="ltr"><p dir="ltr">Maintain consistency and precision across all written materials.<br/><br/><strong>Collaboration and Mentorship:</strong></p></li> <li dir="ltr"><p dir="ltr">Work closely with designers, product managers, and other team members to create cohesive marketing materials.</p></li> <li dir="ltr"><p dir="ltr">Provide guidance and support to junior writers, fostering creativity and skill development.</p></li> </ul><p></p><p dir="ltr"><br/></p><p></p><ul> </ul><p dir="ltr"><strong>Success criteria:</strong></p><ul> <li dir="ltr"><p dir="ltr"><strong>Creative Content:</strong> Create persuasive, high-quality copy that achieves standout creative excellence and memorable work, embodying Lunar’s values and enhancing campaign performance.</p></li> <li dir="ltr"><p dir="ltr"><strong>Tone of Voice Excellence:</strong> Consistently apply, challenge, and develop Lunar’s brand voice across all touchpoints to elevate its impact.</p></li> <li dir="ltr"><p dir="ltr"><strong>Campaign Effectiveness:</strong> Craft well-developed content that drives measurable engagement, leads, and conversions, using feedback to refine and improve.</p></li> <li dir="ltr"><p dir="ltr"><strong>Market Relevance:</strong> Produce copy that aligns with industr