Creative Advertising Lead, VP - Corporate Affairs

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.
 

Corporate Affairs Department

The Corporate Affairs department at Blackstone plays a critical role in shaping and guiding the firm's communication strategies, both within the organization and externally. Key areas that comprise the department: Public Affairs, Marketing, and Environmental, Social, and Governance (ESG) initiatives.

Job Description:

Blackstone seeks an accomplished and highly motivated professional to manage the orchestration of advertising campaigns across Blackstone’s key audiences and regions in close partnership with creative agencies. Reporting to the Global Head of Advertising, this role demands strategic planning, adept budget management, expert agency management skills and a strong understanding of the creative process.  The successful candidate will serve as a pivotal point of contact between our company and creative partners, ensuring that all advertising efforts are cohesive, brand-aligned, and impactful.

As a critical member of the broader global marketing team, you’re a performance-oriented people leader with proven experience in developing and executing omni-channel advertising campaigns (digital, social, video, print, etc.) to generate Awareness, Engagement and Conversion. You’ll partner across the broader marketing organization including, but not limited to: Public Affairs, Digital, Content, Technology and Compliance to drive the successful execution and integration of campaigns.  The ideal candidate will be an insights-driven marketer, entrepreneurial in spirit and passionate about building, developing, and optimizing campaigns at scale. 

Key responsibilities include, but are not limited to:

• Day-to-day management of creative agencies of record to drive development of campaign creative from insight to idea to production.

• Oversee creative agency scopes, budgets, schedules, and deliverables, optimizing for cost-effectiveness and quality.

• Utilize data-driven insights to inform and adjust campaign strategies for optimal performance.

• Tight coordination and partnership with the media lead to ensure media and creative workstreams are in synch and delivering against plans.

• Partnership with regional marketing leads to develop and drive successful campaigns in top-tier markets globally.

• Maintain clear, consistent communication with creative agencies to ensure alignment with company objectives and creative vision.

• Experience working in an integrated capacity with internal and external agencies and teams

Qualifications:

• 7+ years of experience in marketing strategy or activation roles and or agency experience for B2B, B2C, or complex markets/audiences.

• Proven track record in managing advertising campaigns and working with creative agencies.

• Strong communication skills and creative visual storytelling skills; effectively collaborate with designers, marketing managers, executives to provide creative solutions and recommendations.

• Expertise in creative agency management, budgeting, project management, and creative oversight.

• Strong analytical skills to evaluate campaign effectiveness and inform future strategies.

• Excellent negotiation and communication skills, with a talent for fostering collaborative relationships.

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be c