About the role
<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a>&nbsp;</p> <p>For more information visit&nbsp;<a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and&nbsp;<a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><strong>More about the role:</strong></p> <p>As an&nbsp;<strong>Associate – Employer Branding &amp; Digital Presence</strong>, you will serve as an insourced extended team member insourced within the client's HR ecosystem. This is not a traditional HR communications role - it is a&nbsp;brand-first position&nbsp;that sits at the intersection of employer branding strategy, digital storytelling, and talent marketing.</p> <p>You will be responsible for building and sustaining a compelling, consistent, and differentiated employer brand narrative. Working closely with HR and Talent Acquisition stakeholders within the client team, you will translate the organization's people story into high-impact digital content, targeted recruitment marketing, and meaningful internal communications that reinforce culture from the inside out.</p> <p><strong>What you'll do:</strong></p> <p><strong>Employer Brand Strategy &amp; Digital Presence</strong></p> <ul> <li>Own and champion employer brand across all digital channels, including LinkedIn, Instagram, X (Twitter), and other relevant platforms — ensuring a consistent, authentic, and compelling brand voice at all times.</li> <li>Develop and execute employer branding campaigns that reflect the organisation's Employee Value Proposition (EVP) and resonate with target talent audien