Campaign & Process Operations Specialist

The Process and Campaign Ops Specialist owns both marketing process design and hands-on campaign execution within the marketing automation platform. This role ensures processes are clearly defined, consistently followed, and continuously improved across Canada and the U.S., while building and deploying campaigns, journeys, and automated programs that support demand generation.
Working cross-functionally, the specialist helps maintain execution quality, data integrity, and accurate lead flow across the funnel. The ideal candidate is detail-oriented and technically strong, with the ability to balance structured process design and governance with high-quality campaign execution.

Why join us:
Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
Competitive Compensation: We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

What you’ll do:
Process Design and Cross-Functional Collaboration
• Design, document, and improve operational processes across Marketing, including campaign execution workflows, lead management, stakeholder handoffs, and cross-functional coordination
• Maintain and apply campaign governance standards across both markets, including naming conventions, UTM taxonomy, audience definitions, and list hygiene requirements; identify where processes diverge between Canadian and US markets and lead harmonization efforts where standardization is feasible
• Partner with automation and technology counterparts to ensure process logic is clearly defined before automation is built and that automated workflows reflect intended business rules
• Collaborate with analytics and reporting counterparts to ensure process standards support data quality, funnel integrity, and reporting accuracy
• Maintain a current, accessible library of process documentation, runbooks, QA checklists, and governance guides; lead periodic process audits and serve as the first point of contact for process and execution questions across both markets

Campaign Building, Execution, and Quality Assurance
• Build, configure, test, and deploy email campaigns, triggered sends, and multi-step journeys in the marketing automation platform, including automated programs such as welcome series, re-engagement triggers, lifecycle transitions, and lead routing workflows
• Coordinate landing page builds, form configuration, and tracking setup; ensure pages are QA'd for field mapping, lead capture, and conversion tracking before campaigns go live
• Create and manage data extensions, audience segments, suppression lists, and send configurations required for campaign execution; apply personalization and platform scripting where required to support targeted messaging across segments and markets
• Coordinate with Marketing stakeholders to translate campaign briefs into execution plans; own send scheduling, deployment, delivery monitoring, and deliverability troubleshooting
• Serve as the day-to-day operational contact for agencies supporting campaigns, paid media, and activations; drive execution timelines and milestone tracking, brief partners on tracking standards including pixel implementation, conversion tag setup, and UTM requirements, and validate deliverables before launch
• Conduct pre- and post-launch QA across all campaign elements; serve as the final quality gate before campaigns go live
• Maintain documentation for all active automated journeys and triggered programs, including trigger logic, decision splits, and dependencies; maintain a tag inventory and audit log across active campaigns

Lead Flow and Inside Sales Handoff
• Monitor lead flow from campaign capture through Inside Sales acceptance; identify and flag routing failures, data gaps, or lifecycle transition issues
• Apply and maintain the SLA framework governing marketing-to-Inside Sales lead handoffs; conduct