Director of Sales

Job Description

As the Director of Sales, you will lead strategic growth across a broad portfolio of retail accounts and channels in the U.S. and Canada, including Office Superstores, Drug, Travel, Discount, and related formats. You will own and grow existing accounts while identifying and pursuing new business opportunities to expand Belkin’s retail footprint. 

You are accountable for Contribution Margin, Gross Sales, Gross Profit, and Operating Profit performance, setting strategic direction while leading a high-performing sales organization. You will build senior-level customer relationships, guide complex commercial decisions, and ensure disciplined execution across diverse retail models. 

This role requires close collaboration with Product Management, Marketing, Finance, Planning, Sustainability, Customer Advocacy, and other teams to drive results, resolve issues, and support long-term growth. The ideal candidate has a proven track record of strategic account growth, strong financial acumen, and cross-functional leadership, and thrives in fast-paced, high-pressure environments that demand agility, sound judgment, and hands-on leadership. 

Specific Responsibilities: 

Sales Strategy & Channel Leadership 

• Set and execute sales strategies across assigned retail channels and accounts to achieve revenue, profitability, and market share objectives. 

• Own and grow existing customer relationships while identifying and pursuing new business opportunities aligned with Belkin’s strategic goals. 

• Translate company objectives into clear channel strategies, account plans, and execution priorities. 

• Stay informed of industry trends, competitive dynamics, and pricing strategies to inform decision-making and positioning. 

Financial & P&L Ownership 

• Own full financial responsibility for assigned channels, including Net Sales, Contribution Margin, Gross Profit, and OPEX. 

• Develop annual revenue and expense budgets and actively manage key profitability levers such as pricing, assortment, promotions, inventory, air freight, and cost controls. 

• Lead commercial negotiations, including annual customer contracts and terms and conditions, to maximize profitability and manage financial risk. 

• Oversee financial models (FIMOs), forecasts, and product usage projections in partnership with Finance and Planning. 

Customer & Account Leadership 

• Build and maintain senior-level relationships within customer organizations to drive long-term growth, alignment, and partnership. 

• Lead major customer engagements including line reviews, joint business planning, negotiations, and executive presentations. 

• Guide assortment strategy and financial planning for line reviews, ensuring compelling customer offerings while achieving Belkin’s internal objectives. 

• Support launches across brick-and-mortar and .com marketplaces, ensuring alignment across teams and customers. 

Operational Excellence & Execution Oversight 

• Establish and oversee a disciplined operating cadence across sales performance, returns, promotions, inventory (SKU by SKU meetings), forecasts, RMAs, and other key financial and operational metrics. 

• Ensure accurate and timely sales reporting, trend analysis, and forecasting. 

• Provide guidance and escalation support on quotas, r