Public Information Specialist 2

Job Opening

APPLICATION DEADLINE DATE:  January 3, 2025

JOB TITLE:                    Public Information Specialist 2, SG-23, PEF                                             LOCATION:    Albany                     

APPOINTMENT TYPE: Permanent                                                                             JURISDICTION CLASS:   Non-Competitive                                         

DEPARTMENT:              Division of Marketing, Advertising & Tourism                   

                                       625 Broadway, Albany, NY 12245    

BASIC FUNCTION:

Under the general direction of the Director of Travel Trade Programs and in consultation with the Executive Director of Tourism, the incumbent will serve as the lead of I LOVE NY’s Black travel program and provide support for the I LOVE NY international and domestic trade programs. 

WORK PERFORMED:

• Responsible for creating a yearly strategic and activation plan for I LOVE NY’s Black travel program with related budget and allocation plan to be proposed directly to the Division of Tourism Executive Director.
• Establishing and monitoring measurable annual KPI (key performance indicator) goals. 
• Oversee execution of the program’s strategies and tactics, including spearheading and approving all work products from contributing I LOVE NY teams, supervising and evaluating the work of program’s retained consulting marketing agency; managing all budget, spending, and payment processes relating to the program; and prepare annual program reports for the Executive Director.
• Oversee and execute the Division’s stateside familiarization tour program, including tour conceptualization, logistics planning, vendor budget and spending, communications with tour participants, local and regional partners, and I LOVE NY colleagues. Escort, meet, and speak to tours as needed.
• Outline, draft, proof, and review international press, media and social media activities.
• Assist with the development and monitoring of the international training website, including themes, content development and function. 
• Oversee the Brand USA international market partnership and assist with the development and monitoring of additional international marketing and co-op campaigns, including partner communication, education, and asset/content development and approval.
• Attend trade shows and industry events on behalf of I LOVE NY and related programs, presenting as needed.
• Oversee elements of tradeshows and event activations including coordination with other ESD (Empire State Development) teams, vendors, exhibit design, staffing and operations.
• Assist with arranging and overseeing travel trade educational programs and events, presenting as needed.
• Maintain I LOVE NY international production calendar and tracker, assigning tasks to responsible parties, and tracking completion of various tasks.
• Other duties as assigned. 
• Travel is required.  

EDUCATION & REQUIREMENTS:

Promotion: one year of permanent competitive or non-competitive service as: Either A: Public Information Specialist 1, 

OR, B: Graphic Designer 2, Multimedia Production Representative 1, Multimedia Production Program Specialist 1, or Photographer 4.

Open Competitive:

A bachelor’s degree in media, new media, English, communications, journalism, broadcasting, public relations, films, TV productions, or digital marketing AND three years of experience in public or governmental relations, and/or in writing or producing content for various media; 

-OR-

A master’s degree in media, new media, English, communications, journalism, broadcasting, public relations, films, TV productions, and digital marketing AND two years of experience in public or governmental relations, and/or in writing o