Associate Creative Director, Earned Marketing (Temporary)

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/company/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.&nbsp;</strong></p> </div> </div> </div> </div></div><p data-pm-slice="1 1 []">The mission of The New York Times is to seek the truth and help people understand the world. In service of that mission, we have a journalism operation that includes thousands of people reporting on the ground from most countries around the world, producing journalism with the independence, accuracy, depth and authority for which The Times is famous.</p> <p>Marketing plays a key part in extending this journalistic legacy into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that builds our brand and deepens affinity for our journalistic offering. Above all, we strive to be timely, straightforward and relevant — illustrating in new and creative ways how The New York Times can enrich the lives of our readers.</p> <p>We are seeking an Associate Creative Director, Earned Activations (Contract) to lead the creative vision for our specific “earned” marketing initiatives. This is a critical leadership role for a creative strategist who can move beyond traditional advertising to produce culturally resonant work that drives organic press and social conversation.</p> <p>Reporting to the Creative Director, Design, with a dotted line to the Executive Director, Brand Marketing, you will serve as a creative partner to our marketing, editorial, comms, commerce, photo, external agency partners, Games and The Athletic creative teams. You will be responsible for dreaming up and executing ideas that turn the value of our world-class journalism and lifestyle products into shareable experiences. You will focus exclusively on creating a cohesive but distinct earned lens for o