Sr Insights Manager, Macro Consumer
TargetAbout the role
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer-centric strategies and activations.
As a Senior Insights Manager, you will report to the Director, Macro Consumer Insights and have responsibility for monitoring macro forces & trends impacting consumer mindset and behavior, identifying which ones matter most, and helping to translate that into what it means for Retail and Target.
You will be responsible for leveraging secondary research, as well as designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You
Minimum of 6 years Insights experience with at least two years of Macro Consumer experience.
Ability to craft a compelling narrative around macro consumer insights that makes them accessible and persuasive to senior leadership, stakeholders, or clients.
Strong foundational knowledge of qualitative and/or quantitative research methods (such as ethnography and anthropology).
Experience evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.
Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.
Ability to build empathy and deeper understanding of consumer behaviors and motivations, translating these into actionable strategies.
Ability to manage external partnerships, including market research firms and data providers, ensuring quality and timeliness of projects
Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefApply for this role
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