Manager, Marketing Personalization and Program Design

About Us

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

 

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves. As they rise to meet new challenges, they also discover the issues that matter most to them. Along the way, they learn the power of friendship, connection, and teamwork.

 

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

 

Marketing is vital to the Girl Scout Movement’s success in delivering on its mission by enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences - girls, parents, alum, volunteers and the public. 

Essential Responsibilities

Creative Development & Execution

• Manage the creative production of girl- and caregiver-facing content that supports key program initiatives, ensuring alignment with brand standards, member needs, and engagement goals.
• Develop and translate strategic briefs into compelling content formats (e.g., email, social, toolkits, activity guides, patch promotions), collaborating with writers, designers, and vendors to deliver high-quality work.
• Support the adaptation of content to reflect diverse audiences—considering language, cultural relevance, age, and geography—with a focus on personalization.
• Coordinate content reviews and approvals across internal stakeholders to keep projects on track and within scope.

Program Promotion & Cross-Functional Collaboration

• Partner with internal stakeholders (Program, Membership, Fund Development, Research, Girl Scout Merchandise, and Legal) to align on promotional timelines, creative needs, and campaign messaging.
• Support donor-funded program rollouts by managing marketing deliverables and coordinating required branding, compliance, and storytelling elements.
• Collaborate with social and email teams to ensure integrated campaign execution and consistent messaging across all platforms.

Project Management & Operations

• Maintain timelines, workflows, and budget trackers for assigned projects; proactively identify blockers and escalate as needed.
• Ensure accurate file organization, version control, and content accessibility for cross-functional teams.
• Support the protection and appropriate use of brand and licensed assets across all marketing materials.

Audience Engagement & Personalization

• Use audience insights and segmentation data to tailor content and messaging for specific member groups (e.g., new vs. returning members, volunteers vs. girls).
• Help implement content variations that improve reach and resonance, supporting lifecycle engagement strategies.
• Monitor content performance and iterate based on engagement, retention, and satisfaction metrics.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Required Competencies

• Experienced in implementing marketing strategies and campaigns, anchored by a deep understanding of brands, data, and analytics.
• Creative and innovative, with an understanding of brands, media platforms, and tools that enhance customer experience, driving engagement and loyalty.
• Exceptional verbal and written communication skills. Comfortable presenting and collaborating with stakeholders at all levels across GSUSA and the Movement.
• Strong contributor to cross-functional team