Senior Coordinator, Partnership & Campaign Planning

Description

U.S. Soccer Overview 

We are U.S. Soccer and we are the future of sport in the United States.  Our mission is to make soccer the preeminent sport in the United States.  We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans.  We seek motivated, passionate, skilled people who can think, create and work on a team.   

U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development. 

The Federation’s core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together.  We Aim High.  We Champion Diversity, Equity & Inclusion.  To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners.  

The Federation’s core values are the individual attributes and characteristics that staff embody to uphold the organization’s principles and succeed. These values guide our employees: Integrity. Commitment.  Teamwork.  Respect. 

U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic approach that contributes to bold teams and delivers globally significant results. 

Position Description

We are seeking a highly organized, dynamic, and enthusiastic Sr. Coordinator, Partnership & Campaign Planning to join the U.S. Soccer Federation’s Integrated Marketing team.

As a crucial player in our fast-paced environment, the Sr. Coordinator, Partnership & Campaign Planning will work to maximize opportunities for our best-in-class commercial and media partner[JS1] s and the Federation by aligning our marketing goals and audiences. From match days to heritage months, from our Insiders fan loyalty program to the World Cup in 2026, there is an ‘always on’ annual calendar that provides key integration moments for our partners to collaborate with us on. Our brand positioning needs to come to life with every campaign we execute across our fans, partners, members and athletes.

This Sr. Coordinator, Partnership & Campaign Planning role will support as a business partner for the Partnership Marketing team, with responsibility for planning, executing and measuring all campaigns and ensuring alignment and support from all Marketing teams and agencies.

The role requires a commercially focused Marketer that understands the balance between partner fulfillment and the Federation objectives. A consensus builder to ensure buy in and execution, they understand that long term planning, clear communication and establishing a process across the Federation are keys to success. Results-driven but data-informed insights and measurement will be a key part of their mind and skills set. The candidate will have experience designing business process and proven success in planning, implementing and managing marketing tools and processes (such as workflows, content management, marketing calendars, budget planning and tracking, and campaign tracking). We’re looking for a Sr. Coordinator, Partnership & Campaign Planning with a passion for designing processes for efficiency and scale that has proven success driving continuous improvement projects across a marketing team.

The position requires someone who can ideate and collaborate with cross-functional teams, think on their feet, operate swiftly in the fast-paced environment of international soccer, and creatively connect with internal stakeholders to achieve both brand and business goals.

Primary Responsibilities 

• Act as the Marketing Business Partner for the Partnership Marketing team, based in the Integrated Marketing team
• Be responsible for cataloging partner objectives, campaigns, brand messaging, any influencers / creators, key events and any other relevant data to provide a ‘live’ play book for the Federation to reference when considering partnership activation ideas
• Document all contractual obligations to ensure these are seamlessly integrated into the annual planning process across all departments where relevant
• Create the process, documents and governance structure to ensure all marketing campaigns are