Real Estate Content Marketing Lead, SVP - Marketing

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.

Blackstone's Marketing team protects and strengthens the Blackstone brand while advancing the firm's business objectives. The Real Estate Content Marketing Lead will serve as the bridge between Blackstone Marketing and the firm’s $315 billion Real Estate business.

In this role, you will develop and implement a global content strategy aimed at financial advisors, individual investors, and limited partners, as well as other industry stakeholders. The successful candidate will bring innovative thinking to how the business reaches and communicates with audiences across channels.

Responsibilities:

• Develop and execute a content strategy for Blackstone Real Estate. Collaborate with colleagues in Public Affairs, Private Wealth, and Institutional Client Solutions to generate content ranging from thought leadership to product marketing collateral.

• Align content to commercial priorities, high-profile announcements, and business milestones. Ensure priority messages are delivered consistently across audiences and channels.

• Partner with Real Estate leadership, Public Affairs, and Government Relations to help shape the public narrative around the business. Leverage Blackstone’s firmwide content franchises and corporate channels to amplify Real Estate narratives.

• Oversee content marketing for Blackstone’s real estate perpetual strategies—including product materials, web properties, and virtual events—in partnership with Real Estate and Private Wealth stakeholders.

• Collaborate with teams across Blackstone Marketing (Digital Strategy, Client Engagement, Design, Production, Events) to ensure flawless execution of the above tactics.

• Advise on other marketing work streams touching Blackstone Real Estate as needed, including events, advertising, and social media.

• Support content activation across appropriate channels. Monitor performance to understand what drives engagement and investor/stakeholder action. Report back to Real Estate business partners and leadership on marketing activity and key learnings.

Qualifications:

• 10+ years of relevant experience in financial services marketing with a focus on real estate.

• Experience developing and executing a content strategy for multiple channels.

• Collaborative mindset; builds strong relationships with stakeholders across teams.

• Experience interacting with C-suite executives.

• Strong writing and editing skills.

• Exceptional attention to detail.

#LI-DNI

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

$185,000 - $275,000

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.

Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.

Blackstone is committed to providing equal employment opportunities to all employee