Sector Marketing Director - Education & BSC

Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments.  

Headquartered in Wilmington, Delaware, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis is a 2024 US Best Managed Company, recognized fouryears in a row. For more information about Solenis, please visit www.solenis.com. 

Exempt, Grade 18

Sales Incentive Program (SIP) eligible

Diversey, a Solenis company, provides cleaning, hygiene and infection prevention solutions for the education, government, office building, retail, hospitality, food service, and healthcare markets. These solutions include cleaning chemicals, equipment, digital technologies and value-added services that enable customers to build a cleaner, safer and more sustainable world. The Sector Marketing Director - Education & BSC is responsible for developing and executing a comprehensive market strategy to drive profitable growth within the Education and Building Service Contractor (BSC) markets. This leadership role focuses on increasing market share in these markets by leveraging market insights, innovative products and programs, strategic partnerships, key industry associations, and channel partners.

WHAT YOU'LL DO

Strategic Planning & Market Positioning

• Develop and implement sector-specific marketing strategies aligned with the business goals.
• Define compelling value propositions and messaging tailored to the sector’s obstacles and priorities
• Build integrated growth plans, including target identification, winning strategies, and tactical execution.
• Conduct market research to uncover trends, risks and opportunities

Market & Industry Engagement

• Manage engagement and investment with key industry associations and buying groups in the BSC and education markets, including BSCAI, WFBSC, CCA, NSA, Omnia, Equalis, Healthy Green Schools, FSPMA and others
• Leverage and grow strategic partnerships and channel relationships to expand market share, accelerate growth, and maximize profitability.
• Position the company as a thought leader through content, webinars and industry events

Customer Insights & Solution Development

• Direct initiatives to gather and integrate voice of customer insights
• Work cross functionally sales, portfolio marketing and channel teams to develop and deploy innovations, winning value propositions and training programs.

Marketing & Demand Generation

• Oversee sector-specific marketing initiatives to drive awareness, engagement and demand
• Partner with channel stakeholders to enhance demand generation and market penetration.

Budget Management

• Manage and optimize budget allocations and overall spend to maximize return on investment and ensure alignment with strategic goals.

WHAT YOU'LL BRING

• Bachelor’s degree in marketing, business or related field with 7-10 years of progressive marketing experience; preferably B2B marketing experience
• Proven success in sector-specific marketing
• Experience in strategic market planning, segmentation and positioning
• Strong analytical skills to interpret market trends, customer insights and market positioning
• Exceptional presentation and communication skills
• Skilled in through leadership development and brand storytelling
• Experienced with digital marketing channels, demand generation and content strategy
• Experience managing industry partnerships
• Ability to travel up to 30%
• ADDITIONAL QUAL