VP, Director, Business Intelligence

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Overview

The Business Intelligence team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The VP, Director, Business Intelligence is responsible for orchestrating efficient delivery of high-quality analytic services to a large book of business, contributing to new business development, and facilitating the professional growth and development of his/her team. Position will exhibit a deeper understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, success of key media tactics including targeting via SCOUT or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media.

Responsibilities

• Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization
• Knowledge leadership – begin to serve as “go to” expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)
• Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings
• Assume ultimate responsibility for the quality of team’s analytic deliverables, including pertinent insights and actionable recommendations
• Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed
• Develop content for client contracts detailing analytic workstreams and required resources
• Develop and maintain strategic and senior level relationships with clients, as well as external partners utilized in meeting client needs; deepen reputation as a trusted partner
• Identify and capitalize on opportunities to cross-sell and up-sell existing clients to drive organic growth
• Actively collaborate with team to assess prospective clients’ need and help craft pitch materials.
• Begin to contribute to the development of new analytic service offerings
• Responsible for at least 3 direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels

Qualification - Required Skills

• Experience with MS Office; including PowerPoint, Word and Excel
• Experience with ad-serving platforms,web analytics tools and tag management tools.
• Experience with creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen  or Dynata;
• Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions
• Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients
• Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work
• Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
• Team player - highly motivated and collaborative / leads by example
• Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients

Qualifications - Desired Skills

• Preferably 8 years of experience in a professional services or corporate environment, preferably an agency; significant media analytics experience and deep knowledge of the media ecosystem
• Bachelor’s or Master’s degree typically in a quantitative discipline (e.g., Statistics, Economics, Mathematics, etc.); advanced degree typ