Senior Director, Programmatic Sales Strategy and Activation

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.

 

Cadent is seeking a highly motivated and deeply knowledgeable Senior Director, Programmatic Sales Strategy & Activation. As a Subject Matter Expert (SME) on our programmatic offerings, your full-time mandate will be to drive programmatic growth across the Cadent sales team. You will act as the crucial bridge between our GCS/SA sales teams, CIM (Cadent’s SSP), Product, and our agency partners. If you have a deep understanding of the SSP/DSP landscape, experience navigating complex Hold Co accreditations, and a proven track record of enabling sales teams to drive exponential revenue growth, this role is for you.

Responsibilities

• Go-To-Market Execution: Lead GTM programmatic sales efforts. Partner with the sales team in both pre-sale and post-sale environments to close deals and drive net-new programmatic dollars.
• Sales Enablement & Support: Act as the internal SME, educating the sales organization on our programmatic offerings, identifying the right moments to push programmatic deals, and establishing clear guidance on goals and compensation.
• Agency & Hold Co Activation: Partner with regional sales and Hold Co leads to coordinate regional activation plans.
• Spearhead the process for SSP accreditation and verification from Hold Cos and other large agencies (e.g., PMX / Publicis).
• Act as the primary point of contact and lead the strategy for any Agency SSP RFIs.
• Cross-Functional Leadership: Coordinate seamlessly with CIM leadership, Product Marketing, and Sales to maximize the impact of our programmatic narrative.
• Pipeline & Quota Management: Own and surpass programmatic sales quotas. Partner with Rev Ops and executive leadership on programmatic sales pipeline development, tracking, and forecasting.
• Product Feedback Loop: Coordinate with CIM leadership and the Product team to ensure market feedback informs the roadmap and that new products/solutions are successfully brought to market.

Qualifications

• Experience: 7+ years in programmatic advertising, ad tech, or media sales, with deep expertise in SSPs, DSPs, and programmatic deal structures (PMPs, PG, etc.).
• Industry Knowledge: Strong understanding of the agency landscape, specifically Hold Co structures and their programmatic verification/accreditation processes.
• Sales Acumen: Proven ability to manage to—and exceed—sales quotas and goals, with experience partnering with Revenue Operations on pipeline management.
• Collaborative Leader: Track record of successfully partnering with and enabling highly matrixed, cross-functional sales, product, and marketing teams.
• Communication: Exceptional presentation and communication skills; capable of translating complex technical concepts into clear, actionable sales strategies.

 

Eligibility:

• Must be legally authorized to work in the United States without employer sponsorship now or in the future.

 

So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!

 

 

Health & Wellbeing

• Inclusive health, dental, and vision plans built to support diverse lifestyles
• Enhanced support for reproductive health, family planning, and new parents
• Employer contribution to HSA
• Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
• Generous and inclusive paid parental leave
• Mental health support and Employee Assistance Program (EAP)
• Free access to the Calm App
• Monthly Wellness reimbursement
• Special discounts through LifeMart and Plum Benefits
• Flexible Time Off (FTO) policy and company breaks
• 11 observed Federal holidays
• Summer Fridays between Memorial Day and Labor Day

 

Inclusion & Belonging

• Employee Resource Groups that foster connection and community
• DEI programming and initiatives
• Company-sponsored events to bring employees together
• Offices across the U.S., including Manhattan, Philadelphia, and San Jose

 

Financial & Security

• 401(k) participation with discretionary employer match
• Life, Short-term, and Long-term Disability coverage
• Cell phone and WiFi stipend
• Pre-tax commuter benefits
• Access to certified financial coaches and planning tools
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