Senior Brand Strategist

RELOCATION ASSISTANCE: No relocation assistance available

CLEARANCE TYPE: None

TRAVEL: Yes, 10% of the Time

Description

At Northrop Grumman, our employees have incredible opportunities to work on revolutionary systems that impact people's lives around the world today, and for generations to come. Our pioneering and inventive spirit has enabled us to be at the forefront of many technological advancements in our nation's history - from the first flight across the Atlantic Ocean, to stealth bombers, to landing on the moon. We look for people who have bold new ideas, courage and a pioneering spirit to join forces to invent the future, and have fun along the way. Our culture thrives on intellectual curiosity, cognitive diversity and bringing your whole self to work — and we have an insatiable drive to do what others think is impossible. Our employees are not only part of history, they're making history.

We are seeking a Senior Brand Strategist to join our enterprise Brand Experience team and report to the Manager of Brand Strategy and Advertising. The Senior Brand Strategist will be responsible for developing and managing the strategy, messaging and execution of our integrated communications plan that advances our brand and reputation as a technology leader. This role involves working closely with cross-functional teams to activate the communications organization, deepen our brand story, and amplify our expression in unexpected ways.

This position is preferred to be located in Falls Church, VA, but also open to Linthicum, MD. This is not a remote position.

In This Role, The Selected Candidate Will:

• Work closely with the Manager, Brand Strategy & Advertising, external agency and other key stakeholders to develop and maintain Northrop Grumman’s brand strategy including brand architecture, naming, messaging, etc.

• Partner with communications leadership across the enterprise on the development of a communications strategy to drive performance, reputation, and engagement for Northrop Grumman’s key focus areas.

• Develop compelling messaging platforms, assess channels and content, and participate in the creative process.

• Lead creative, strategy-driven conversations with internal stakeholders and external agency.

• Define and manage the brand story and strategy of Northrop Grumman’s offerings and ensure it is adopted across the enterprise.

• Identify opportunities to strengthen and amplify the brand through strategic initiatives and campaigns.

• Define and refine the brand architecture and naming strategy to ensure a cohesive and unified brand presence.

• Spearhead efforts with cross-functional teams to define new brands, names and go-to market strategy.

• Collaborate with project teams and other internal stakeholders to develop and implement campaign specific strategy against business objectives.

• Partner with internal teams to develop content in support of sector and enterprise priorities, ensuring message alignment and consistency across audiences.

• Foster a culture of data-driven decision-making by promoting the use of insights throughout the organization to uplevel strategy and brand communications.

• Measure and report on communications performance against defined objectives in partnership with internal and external teams.

• Stay at the forefront of industry trends, emerging technologies, and best practices related to our brand and business.

• Maintain line of sight to both macro and micro market factors and competitor activity, proactively seek out opportunities for innovation and improvement.

 
Basic Qualifications: 

• Bachelor's degree in a relevant field (e.g., Business, Communications, Marketing) with eight (8) years of related experience (e.g., brand strategy, brand management, marketing, brand communications) or Master's degree in a relevant field (e.g., Business, Communications, Marketing) with six (6) years of related experience (e.g., brand strategy, brand management, marketing, brand communications).

• Strong understanding of brand architecture, creative strategy, naming and messaging.

• Experience in executing both internal and external strategic communications or brand campaigns.

• Ability to multi-task and prioritize competing demands in a fast-paced, dynamic environment.

• Excellent written and verbal communication skills, with the ability to articulate and present complex information in a clear, concise, and compelling manner.

• Must possess excellent writing, storytelling, grammar, and proofreading skills, strong problem solving, organizational skills and highly detaile