Senior Manager, Creative — Associate Creative Director (Art), Style
WalmartAbout the role
Position Summary...
What you'll do...
About Us:
Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive design systems and creative conversations that drive business objectives and keep our Fortune #1 brand in the culture. We use creativity and design to win hearts, minds, and wallets.
We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business – not just with ads but through brand acts and experiences.
We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people – all people – live better.
Overview:
In this Associate Creative Director/Art position, you’ll be responsible for partnering with an ACD/Copy to concept Tier 1 style campaigns that straddle the fashion, beauty, and home strategic business units. You’ll report to a Creative Director and be supported by a Senior Art Director to form a full-service pod to create 360 degree, full funnel advertising initiatives. This work will serve, honor, and instantly read as on-brand and Walmart-right, while breaking through and communicating to new, fashion forward customers. The ideal candidate has both in-house and agency experience and blends visual world building, concepting, and strategic skills with agility and accuracy.
Key Outcomes:
- Best-in-Class Work
- In response to creative briefs, develop strategic ideas that enhance our KPIs around brand awareness and brand perception.
- Contribute to a team that will execute full funnel advertising campaigns for all channels, e.g. broadcast, OOH, OLV, paid media, and owned channels
- Contribute to the ideation of strategic concepts and manage swiping and visual world building. Present to key stakeholders and executives, work with the pod to create all pre-production decks (music, set, casting, glam, shot lists), have an eye for modern, diverse, and brand right talent/crews to bring our vision alive (directors, photographers, stylists, etc.), execute on set, direct post-production processes overseeing the edit, sound, and color direction of all post-shoot assets, and be accountable for final delivery of asset suites.
- Employ critical thinking to ensure we’re always on task.
- Stay abreast of industry trends, consumer preferences, and competitive landscapes to inform creative decisions.
- Brand Consistency
- March towards the shared goal of greater brand attribution and recall; align verbal and visuals accordingly and in concert with enterprise initiatives (such as Welcome To Your Walmart) and seasonal visual identities (such as Holiday) as necessary.
- Ensure all creative materials are considered at various levels of the funnel
- Team Development
- Contribute to and grow your pod with optimism and enthusiasm, pursuing an award-winning in-house model.
- Foster positive, constructive relationships with junior members within your team.
- Efficiency
- Pursue ways that we can work better, faster.
- Manage team and projects that are on-brief, strategic, creative, and polished for presentations, mitigating feedback and pivots that will ultimately keep workstreams on track.
- Partner with Creative Account Management and Operations (CAMO) and Production to manage timelines and executions to concept breakthrough creative on schedule and on budget.
- Client Satisfaction
- Build strong relationsh
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