Lead Content Strategist | Personalized Content Team

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.  

This role is part of our Personalized Creative team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalized, digital communications that change perceptions, shape new behavior's, and shift market share for our clients including eBay, Ancestry, Walmart, and more!

JOB PURPOSE:

DEPT® is looking for a proven Product Marketing Manager and North American strategy lead. In this role, you’ll lead the DEPT® North American strategy team, helping  grow the team’s vision, evangelize the service across DEPT® and in the marketplace, while helping our teams execute on a wide range of projects for our fantastic clients. You’ll also be an integral part of our clients team, focusing on building holistic and seamless go-to-market strategies by working closely with teams across the organization. 

As an Agency, we help our clients create more meaningful connections with their customers. Your role  is instrumental in developing go-to-market plans, unlocking insights, targeting the right audiences, shaping the overall position and setting the tone and message for campaigns, and helping to craft unique customer experiences.

In this role, you’ll lead the DEPT® North American strategy team - helping grow the team’s vision, evangelize the service across DEPT® and in the marketplace, while helping our teams execute on a wide range of projects for our fantastic clients. While you’re instrumental in supporting and growing the strategy team, you will also be focused on taking product features and launches and building them into cohesive narratives and integrated campaigns.  You'll bring a passionate growth oriented mindset to help execute campaigns in this regard - working cross-functionally to bring the right value proposition, positioning, messaging, channel strategy and growth plans to life.

KEY RESPONSIBILITIES:

You will be across multiple accounts and channels, working closely with Creative and Account Management to:

• Build connected go-to-market strategies and explore new opportunities,
• Build  and maintain cross-functional relationships to influence change in our clients' business.
• Collaborate with client marketing leads to develop strategic roadmaps against outlined business objectives.
• Develop onsite content strategy  frameworks and guidelines for our clients 
• Map customers’ holistic journeys to ensure we are providing consistent messaging throughout all communications, and ensure that our onsite marketing is working as hard as possible.
• Work with our clients to outline approaches to optimize channels and CRM
• Determine how our owned channel activity fits into the larger marketing mix to identify any gaps as well as possible enhancement opportunities.
• Consult with clients, defining where focus and priority needs to be placed and clearly develop briefs against their goals.
• Develop strategic positioning and create briefs for big beats/marketing moments for which creative assets will be produced.
• Help define and drive new initiatives to deliver against the roadmap.
• Be instrumental in developing business critical initiatives such as evaluation models, testing plans, and reporting tactics to ensure learnings are central to all work.

Day to day:

• Lead and manage the North American Strategy team 
• Develop end-to-end creative and customer experience strategies following our  Planning Methodology.
• Work with marketing team members across content, design, and web development to plan and execute new product launch campaigns.
• Bring a passionate growth oriented mindset to help execute campaigns in this regard - working cross-functionally to bring the right value proposition, positioning, messaging, channel strategy and growth plans to life.
• Drive feedback/improvement loop by plugging into teams across the organization to identify what is working and what other opportunities exist.
• Own messaging guidelines and best practices across the organization.
• Trans