Salesforce Marketing Cloud Integration

Who We Are

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring a Salesforce Marketing Cloud Integration Lead to join the Marketing department. 

We are seeking a strategic and technically proficient Salesforce Marketing Cloud Integration Lead to architect and manage integrations across Salesforce Marketing Cloud, Data Cloud, Salesforce Lightning CRM and connected platforms. As part of the marketing organization, working in collaboration with IT/development teams, this role is pivotal in enabling seamless, data-driven, marketing automation and personalized customer experiences at scale.

You will lead the design, development, and optimization of integrated marketing technology platforms that connect marketing systems with enterprise data sources, translating marketing and business requirements into technical specs/user stories, ensuring high performing, reliable digital lifecycle campaigns.

What You'll Do

Integration Architecture

• Architect end-to-end data flows across Salesforce CRM, Marketing Cloud, Data Cloud, web platforms, and behavioral analytics systems to support scalable, real-time personalization across email, SMS and push

• Design and implement ETL pipelines and API-based integrations (REST/SOAP) for both batch and streaming data ingestion

• Define data models, enforce schema consistency, and implement identity resolution logic

• Evaluate integration middleware and event-driven architectures for extensibility and performance

API & System Integration

• Build and manage secure, fault-tolerant API integrations across Salesforce Lightning, Marketing Cloud, and third-party systems

• Collaborate with IT/engineering teams to implement reliable authentication and secure data exchange

• Monitor API throughput, latency, and error rates; implement retry logic, circuit breakers, and logging for observability

CRM Data Synchronization

• Design bi-directional sync mechanisms for Salesforce Lightning CRM objects (Contacts, Leads, Opportunities) with Marketing Cloud Data Extensions

• Implement change data capture (CDC) and event-driven triggers for campaign orchestration

• Ensure referential integrity and enforce deduplication across CRM and marketing systems

Journey & Automation Engineering

• Develop event-driven journeys using Journey Builder and Automation Studio

• Integrate Marketing Cloud Personalization and Einstein AI features for predictive content and send-time optimization

• Configure triggered sends, transactional messaging, and multi-step automations using AMPscript, SSJS, and API-triggered events

• Implement CI/CD pipelines for journey deployment and version control

Segmentation & Personalization Logic

• Engineer segmentation logic using SQL, DE joins, and behavioral signals (e.g., job role, geo, funnel stage)

• Build dynamic content modules using AMPscript and SSJS with conditional logic and personalization tokens

• Optimize relational vs. flat data models for performance and scalability in segmentation queries

Data Governance & Compliance

• Implement data governance frameworks for consent management, suppression logic, and subscriber lifecycle

• Ensure compliance with GDPR, CCPA, and industry-specific regulations via audit trails, encryption, and access controls

• Automate data hygiene processes: null checks, deduplication, schema validation, and ownership tagging

Performance Monitoring & Optimization

• Instrument integrations and automations with telemetry for real-time monitoring (e.g., New Relic, Datadog)

• Conduct A/B and multivariate testing using statistical significance thresholds and Bayesian models

• Perform QA on rendering logic, segmentation filters, and dynamic content across devices and clients

Technical Leadership & Collaboration

• Translate marketing use cases into technical epics and user stories; manage backlog in Agile environments

• Collaborate with IT/development, web, analytics, and data engineering teams to capture behavioral signals (e.g., GTM, GA4, CDP events)

• Lead technical workshops and architecture reviews with marketing stakeholders, in partnership with cross-functional IT/development stakeholders

Standards & DevOps Practices

• Maintain coding standards for AMPscript, SSJS, and SQL; enforce naming conventions and BU