Job Description Summary

Reporting to Director of Marketing, Injection Systems, the Marketing Manager, Injection Systems will be accountable for and helping to lead the US business. As part of the BD Medication Delivery Solutions (MDS) US Region Marketing and Commercial Excellence organization this position will lead critical marketing efforts for the Injection Systems Platform (IJS) in the US Region.

The individual will be responsible for championing IJS business spanning all aspects of commercial marketing. As a high-contributing team member this role provides significant input into product line-related business decisions and resource planning; plays a critical role in key projects/ initiatives, often leading project/ initiative teams.

The individual should demonstrate marketing and commercial business management acumen through a specific set of skills and working knowledge. Expectation is that Marketing Manager has the ability to demonstrate strong learning agility and rapidly elevate from basic to proficient at the following competencies: product and portfolio knowledge and management, business and financial acumen, commercialization excellence, customer insights and analytics, marketing communications, marketing planning and execution, brand strategy, market development, financial projection, supply and demand forecasting.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Responsibilities

• Develops and leads all aspects of marketing plans for assigned products and initiatives to ensure the achievement of financial/ budget expectations and product line strategies, including market sensing, market development and marketing mix.

• Applies marketing tools and methodologies, develop and implement marketing strategies in existing, developing and new market segments to achieve and exceed growth expectations in dollars, units and gross profitability targets.

• Develop, and use market analyses and market research where vital, and evaluate results to optimize the marketing planning process.

• Leads drivers of demand for assigned product line(s) such as pricing strategy, channel strategy, contracting, and product mix.

• Evaluates US competitive landscape and develops/ refines current product line strategy and go-to market elements to accelerate growth and product category share gains on quarterly and annual basis.

• Prepare budgets, forecasts, projections and vital reports complete and on time to personnel.

• US Region Tracking, monitoring and reporting in a cohesive and eloquent manner account wins, losses and pricing adjustments -- and synthesis of opportunities and risks.

• Collaborative alignment with customer facing functions including, but not limited to: sales, customer service, SCG Health Systems, Channel Management and aligns with, and where required establishes relationships with Contracting Entities/ GPOs, Channel Partners/ Distributors, Sales and other pertinent customers and partners to drive growth.

• Leadership and progression of US target opportunities: specific results include development and successful implementation of strategies to activate new strategic partnerships,  sustain and convert major IDN/ GPO business to BD. Further, work closely and lead as appropriate strategy for Management Approval Matrix (MAM) and Deal Works for pricing, contracting, incentives and other economic levers in conjunction with US Region Business Unit Leadership, Commercial Integration and Sales Leadership.

• Support US Region sales team for opportunity progression and conversion management: ensure sales team have the support, tools and resources from the Platform to enable rapid conversion of major ongoing wins as well as defense against driven activities.

• Supports training for new hires and refresher training courses on product category as required by Sales Training and Development.

• Participates as a Marketing Core Team Member on cross-platform technical teams, delivering the marketing leadership and support needed to the relevant projects.

• Works constructively wi