Activation Strategist Assistant

Company Description

Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Job Description

We are currently seeking a talented Activation Assistant to join our close-knit programmatic team.  The position will manage digital media buys for our premier automotive clients and collaborate the Martin Retail field organization across the U.S. 

This position will support the management of in-house digital media to effectively and efficiently run campaigns. Utilizing research tools to gather data, developing reports, and collaborating among the team to offer appropriate support for assignments. The Activation Assistant will also be trained to be a field team resource for communication of campaign effectiveness and all other related media discussions.

We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.

JOB RESPONSIBILITIES

• Support the Programmatic Trading for a specific region
• Review and document buy orders received from the Media Team.
• Collaboration with various internal and external teams to verify timely creative swaps
• Communicate Insertion Order revision needs to the Media Team
• Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting and optimizations of media running through DSPs
• Identify and communicate pacing issues for campaigns across all tactics
• Continue strengthening education of DSPs and tactics available for LMAs
• Assemble reports and presentations

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

Qualifications

EXPERIENCE, KNOWLEDGE AND SKILLS

• Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
• Ability to deliver quality work in a short turnaround time
• Outstanding organizational and problem-solving skills
• Proficiency in Excel, Word, and PowerPoint
  • Familiarity with filters and formulas such as VLOOKUP is plus.
• Ability to work in a fast-paced environment in which to thrive
• Success with prioritizing tasks and meeting deadlines
• Strong communication skills and desire to work in a team atmosphere
• Familiarity with digital advertising and its KPIs