Director, Content

Department

Booth Marketing: Creative

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Director of Content at Chicago Booth focuses on utilizing a wide array of skills to enhance brand presence through strategic content creation across various media channels. The Director of Content utilizes skills in content development, ideation, team management, and marketing optimization to increase awareness, lead generation, and faculty research globally for the school. This position manages both internal staff and a network of external writers and editors, fosters collaborative relationships, and ensures seamless content delivery. The Director excels in crafting content strategies while demonstrating their writing, editing, and reviewing skills within the marketing team. They thrive in dynamic environments, share best practices, and exhibit an unwavering passion for producing impactful content for the Chicago Booth brand.

Responsibilities

• Collaborates with the Senior Director, Brand Experience, and marketing leadership, to develop content aligned with core objectives and sustain effective editorial workflow processes.
• Ensures the creation of top-tier content for all marketing channels, including web, email, social, print, and video.
• Efficiently manages projects and timelines for the content team, ensuring accuracy and alignment with core strategic objectives defined by senior management.
• Stays updated on content marketing best practices and trends, along with the University of Chicago content guidelines, to inform content development and review.
• Actively partners with Digital, Social, Search, Marketing, Operations, and Institutional Research teams to improve content processes and align with high-level objectives.
• Identifies content opportunities for Booth marketing channels to develop world-class advertising campaigns.
• Manages and mentors junior content staff, student workers, and freelance contributors to ensure editorial quality and meet objectives.
• Leads collaborative projects with outside agencies and partners, supporting brand messaging and platform efforts.
• Identifies and recommends time-saving AI tools to increase efficiency and overall quality for the content team.
• Demonstrates creative thinking for the execution and direction of best-in-class advertising for the school.
• A deep understanding of writing/editing content for digital experiences, like social media, websites, storytelling, and email.
• Plans, develops, designs and implements the strategic and tactical marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
• Maintains departmental priorities, allocates resources, and determines project direction in line with established priorities.
• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

Work Exper