Manager, Social Media & Content Strategy

ABOUT KATE FARMS

Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition. 

Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.

POSITION OVERVIEW

The Manager, Social Media & Content Strategy will play a pivotal role in elevating Kate Farms’ organic social media presence across platforms— building the voice, stories, and conversations that connect our mission to millions. You will own the strategy and be responsible for concepting, planning, overseeing creative development, and deploying engaging, mission-aligned content that inspires, educates, and empowers our diverse audiences.  Working cross-functionally, you’ll ensure social reflects our brand purpose, amplifies community voices, and drives meaningful engagement. This is a hybrid role requiring 2-3 days on-site in the office with occasional travel.

WHAT YOU WILL DO

 Strategy & Leadership

• Lead and execute a comprehensive social media content strategy across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.), aligned with brand goals and business priorities.
• Test and pilot new formats and features to keep Kate Farms on the leading edge of digital culture.
• Develop editorial calendars that integrate campaigns, product launches, cultural moments, and community engagement opportunities.
• Monitor social performance and trends to optimize strategies and maintain cultural relevance.

Content Development & Execution

• Partner with internal brand and creative teams as well as external agencies to ensure content is on-brand, innovative, and compelling.
• As needed, personally shoot and produce social content.
• Provide direction and feedback on visual and written assets, ensuring alignment with Kate Farms’ tone, voice, and aspirational storytelling.
• Manage production timelines to deliver high-quality content consistently and on schedule.
• Oversee scheduling and publishing of organic content across all channels.
• Leverage user-generated content (UGC), testimonials, and influencer collaborations to amplify brand impact.
• Champion social-first storytelling, ensuring assets are optimized for channel, algorithm, and audience behavior.

Collaboration & Engagement

• Serve as the bridge between social and the broader brand ecosystem, ensuring social content amplifies campaigns, partnerships, and cultural moments.
• Collaborate with brand, PR, partnerships, eCommerce, and sales teams to integrate social media into broader business strategies.
• Partner with the Community and Influencer leads to align content strategies, ensuring consistent messaging and maximizing audience reach.
• Support campaign and event coverage on social channels, amplifying live moments and strengthening engagement.

Measurement  & Optimization

• Define KPIs for organic social, including engagement, reach, sentiment, and share of voice.
• Regularly analyze performance metrics, provide insights, and adjust strategies to continuously improve results.
• Prepare reports and presentations for leadership to demonstrate impact and inform decision-making.

WE ARE LOOKING FOR SOMEONE WHO

• 6+ years of experience in social media strategy, content creation, or digital marketing (health, wellness, or consumer brand experience a plus).
• Proven expertise in creating and overseeing development of organic social media strategies that drive measurable engagement and brand growth.
• Strong background in creative direction and content production, with an eye for storytelling, design, and audience resonance.
• Experience managing editorial calendars and overseeing cross-platform content deployment.
• Excellent understanding of social platforms, trends, and best practic