VP, Commercial Solutions

Key Responsibilities  

Commercial Growth Strategy & Market Expansion 

• Develop and execute the commercial channel sales plan to achieve revenue and margin objectives. 

• Identify, assess, and pursue market opportunities to expand share and accelerate growth in the commercial segment. 

• Build and execute go-to-market strategies across commercial solutions, including products, services, and maintenance programs. 

National Accounts & Executive Customer Leadership 

• Maintain direct, senior-level engagement with major customers, distributors, and other key industry stakeholders where executive relationship strength is a material advantage. 

• Demonstrate the ability to influence and sell to top customer leadership (including C-suite), shaping customer strategy, account plans, and partnership outcomes. 

• Support business development by representing the organization at industry conferences and events. 

Commercial Excellence, Pricing & Competitive Strategy 

• Lead commercial excellence initiatives that support company strategy for organic growth and lead generation, including market penetration strategy, competitive analysis and pricing, channel management, sales tools, commercial operations, and forecasting rigor. 

• Recommend improvements to sales techniques, processes, and operating cadence to increase effectiveness and performance. 

Proposal Leadership, Negotiation & Deal Governance 

• Create and deliver executive-level presentations and customer-facing materials, including solution capabilities, proposals, bids, and business case/justifications. 

• Approve proposals for key national account development and support contract price negotiations in partnership with national account, regional, and project leadership. 

Sales Team Leadership & Organizational Effectiveness 

• Build, lead, and develop a high-performing commercial sales organization; hire, develop, mentor, and coach leaders and team members. 

• Establish best practices, documentation, and scalable processes; identify and address bottlenecks, gaps, risks, and capability needs. 

• Design and evolve the organizational structure required to achieve current and future business goals. 

Cross-Functional Partnership & Customer Experience 

• Partner with Manufacturing Operations and Supply Chain to deliver a best-in-class customer experience and execute on customer commitments. 

• Monitor product/service performance, billing, and delivery to ensure customer satisfaction; address issues promptly with defined corrective action plans. 

• Participate in annual business planning as a strategic partner with a commercial value-stream perspective. 

Key 90Day Deliverables  

Within the first 90 days, the Vice President, National Accounts (Commercial Solutions) is expected to deliver measurable impact across strategy, execution, and organizational effectiveness, including: 

Enterprise & Market Assessment 

• Complete a comprehensive assessment of the National Accounts portfolio, including revenue mix, margin performance, contract exposure, growth opportunities, and at-risk accounts. 

• Evaluate the current commercial go-to-market strategy across products, services, and maintenance programs, identifying gaps, overlaps, and execution risks.