Director of Patient Access & Marketing (2907)

Job DetailsJob Location: Corporate SGA - HOUSTON, TX 77064The Director of Patient Access & Marketing at DM Clinical Research is responsible for building and scaling a centralized, data-driven, AI-enabled patient acquisition engine that supports DM’s rapidly expanding multi-site network. This role owns top-of-funnel demand generation through enrollment conversion, ensuring that DM sites are consistently supplied with qualified, diverse, and study-ready patients—while maintaining cost discipline, regulatory compliance, and predictable enrollment performance for Sponsors and CRO partners. This leader serves as the strategic and operational bridge between Marketing, Patient Enrollment, Clinical Operations, Feasibility, and Business Development.



 

DUTIES & RESPONSIBILITIES 

 

1. Network-Wide Patient Access Strategy 

a. Oversee execution of centralized recruitment campaigns including: 


i. Paid social, paid search, and digital media 
ii. CRM-based nurture, re-engagement, and waitlist activation 
iii. Community outreach and local partnerships 
iv. Physician and referral-based strategies where applicable


b. Ensure consistent DM branding, messaging, and patient experience across all channels. 

c. Rapidly test, learn, and scale based on performance analytics. 

 

2. AI, Data &Enrollment Analytics 

a. Oversee execution of centralized recruitment campaigns including: 


i. Paid social, paid search, and digital media
ii. CRM-based nurture, re-engagement, and waitlist activation 
iii. Community outreach and local partnerships 
iv. Physician and referral-based strategies where applicable 


b. Ensure consistent DM branding, messaging, and patient experience across all channels. 

c. Rapidly test, learn, and scale based on performance analytics. 

 

3. Multi-Channel Patient Acquisition 

a. Oversee execution of centralized recruitment campaigns including:


i. Paid social, paid search, and digital media 
ii. CRM-based nurture, re-engagement, and waitlist activation 
iii. Community outreach and local partnerships
iv. Physician and referral-based strategies where applicable 


b. Ensure consistent DM branding, messaging, and patient experience across all channels. 

c. Rapidly test, learn, and scale based on performance analytics. 

 

4. Cross Functional Leadership 

a. Partner closely with:


i. Patient Enrollment & Call Center teams to optimize intake and prescreen conversion 
ii. Clinical Operations & Site Leaders to align recruitment with staffing and visit capacity 
iii. Business Development to support Sponsor conversations with data-backed enrollment strategies 


b. Serve as a key contributor in bid defenses, enrollment rescue planning, and sponsor reporting. 

 

5. Team & Vendor Leadership 


a. Lead, mentor, and scale DM’s Patient Access Marketing team. 
b. Establish KPIs, performance standards, and accountability frameworks. 
c. Manage external vendors, agencies, and technology partners. 
d. Build internal capability in analytics literacy and AI-driven decision-making.


 

6. Compliance, Quality & Ethics

a. Ensure all recruitment activities comply with: 


i. GCP, HIPAA, FDA, IRB, and local regulations 


b. Partner with Quality and Regulatory teams to ensure audit readiness. 


c. Champion ethical, patient-first recruitment practices. 


 

7. Success Metrics 


a. Enrollment velocity vs. plan by site and study 
b. Cost per randomized participant 
c. Channel ROI and attribution accuracy 
d. Time-to-first-screen / randomization 
e. Diversity enrollment performance 
f. Sponsor satisfaction and repeat business impact


 

KNOWLEDGE & EXPERIENCE

Education:


Bachelor’s degree in Marketing, Business, Healthcare, or Life Sciences required
MBA, MPH, or equivalent preferred


Experience:


7–10+ years in patient recruitment, healthcare marketing, or clinical research operations
Proven experience implementing data, analytics, and technology-enabled recruitment
Experience partnering with Ops, Enrollment, and BD teams


Credentials:


N/A


Knowledge and Skills:


Demonstrated leadership in multi-site clinical research or healthcare networks
Strategic growth mindset with operational discipline
Strong command of CRM, analytics, and marketing automation platforms
Ability to translate data into executive-level insights
Excellent stakeholder influence and communication skills
Passion for innovation, AI, and scalable systems

Qualifications