Senior Director, OERA Digital Marketing (CORE)

ABOUT UNBOUNDED

UnboundEd recently joined with two other professional learning organizations, Pivot Learning and CORE Learning. Together as one entity, we are now the largest equity-focused professional learning organization in the nation. We provide evidenced-based, comprehensive instructional and curriculum support to educators and school systems leaders in over 40 states across the country.

UnboundEd empowers educators to transform teaching and learning. We work with classroom teachers, school leaders and district executives to ensure engaging, affirming and meaningful grade-level instruction, so that we eliminate the predictability of student outcomes by race and socioeconomic status. We focus on the needs of students of color and those who have historically been at the margins, because when we do that, all students benefit.

ROLE SUMMARY

Reporting to the Chief Marketing Officer, the Senior Director, OERA Digital Marketing will be responsible for leading the marketing of CORE Learning’s Online Elementary Reading Academy (OERA) digital products. This position will manage the day-to-day marketing activities while also formulating a compelling vision to expand the team's capabilities. The Senior Director, OERA Digital Marketing’s strategic insights will be critical in effectively communicating the vision and benefits of new product releases to the Partnerships and Sales team, empowering them with the necessary sales tools to meet revenue targets. The ideal candidate is a strategic marketing professional with proven experience in educational technology products and a deep understanding of the Multilingual Learner market.

UnboundEd is a virtual organization and this employee can be based anywhere in the United States. UnboundEd has core business hours where we expect all staff to be available from 9 am to 5 pm local time and 20% travel is required.

ESSENTIAL RESPONSIBILITIES

Essential responsibilities for this position include, but are not limited to:

Product Marketing: Provide strategic oversight of OERA Digital product marketing

• Create marketing content such as case studies, sales collateral, social media content, website copy, blog posts, and sales videos
• Manage day-to-day marketing activities for OERA
• Formulate a vision for expanding the team's capabilities
• Communicate the vision and benefits of new product releases to the sales team
• Identify and use sales tools such as Search Engine Optimization, Key Performance Indicators and effective sales processes and procedures
• Plan and host events for showcasing products and services
• Manage national conference attendance, proposals submission, registration, and planning

Research and Analytics: Collaborate with the Research and Evaluation team on the development and use of focus groups, surveys, interviews, and sales data analytics

• Work with internal product development colleagues to improve product features for OERA 2.0
• Test products and services to gain personalized user experience insights
• Research competitor pricing, marketing content, and strategies

Team Management: Build and manage the future OERA marketing team

• Design infrastructure, philosophy, and culture for a future team
• Foster a culture of open communication and collaboration
• Collaborate with UnboundEd’s marketing team lead

Requirements

MINIMUM QUALIFICATIONS

• Bachelor’s degree from an accredited college or university and a minimum of ten (10) years of progressive Marketing experience, including but not limited to:
  • at least five (5) years of experience marketing digital and educational technology products, with a focus on the Multilingual Learner market and the Science of Reading
• Other equivalent combinations of relevant experience and training will also be considered

THE STRONGEST CANDIDATES WILL HAVE/BE:

• Commitment to UnboundEd’s vision and organizational values
• Learning orientation and commitment toward diversity, equity, and inclusion
• Knowledge of urban school environments
• Ability to work independently and effectively in a virtual, remote environment and build strong relationships with colleagues and partners across geographies and time zones
• Experience with Search Engine Optimization
• Experience with online content marketing, data and analytics
• Experience with social media marketing
• Experience using data and analytics that support each of the marketing verticals
• Willingness to work alongside