Senior Partnerships Manager, VidCon

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our Santa Monica office. 

About VidCon

VidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture.

About Us

As part of FAN EXPO HQ and Informa (FTSE 100), we combine global resources with passionate fandom expertise. With over 10,000 colleagues across 30+ countries, we create extraordinary experiences that connect communities and drive business growth through the power of live events.

The Opportunity

The Senior Partnerships Manager at VidCon serves a dual role: driving traditional sponsorship sales while also developing and monetizing VidCon's creator ecosystem. You'll sell partnerships to brands across VidCon's diverse audience segments (Community, Creator, Industry, and VIP), while simultaneously building creator-led experiences that enhance sponsorship value. Working with prestigious clients such as YouTube, Meta, TikTok, Disney+, Hasbro, and The Coca-Cola Company, you'll create integrated solutions that benefit all stakeholders.

Key Responsibilities

Multi-Audience Sponsorship Sales

• Develop expertise in VidCon's distinct audience tracks (Community, Creator, Industry, and VIP) and their unique sponsorship opportunities
• Create tailored sponsorship packages that address the specific needs and engagement patterns of each audience segment
• Identify and secure new partnerships with brand marketers, agencies, and creator economy companies across all audience tracks
• Develop cross-track sponsorship opportunities that maximize brand presence throughout the entire VidCon ecosystem
• Convert prospects into long-term partners through consultative selling approaches
• Achieve and exceed individual revenue targets and KPIs across all audience segments

Creator Ecosystem Development

• Package creator-led experiences (meetups, panels, branded segments, content series) as monetizable inventory for sponsors
• Oversee talent relationships for creator-led brand or marketing opportunities
• Lead special projects that bring sponsors and creators together to prototype new formats and experiences
• Produce case studies showcasing the impact of creator-brand integrations
• Build programs that connect creators with brands across all audience tracks

Client & Partnership Management

• Work closely with Account Management to share client goals and monitor delivery throughout the partnership lifecycle
• Develop "Win-Win-Win" programs benefiting clients, business, and fans with focus on long-term partnerships
• Collaborate with the Sales team to develop creator-aligned sponsorship decks and pitch materials
• Cross-sell clients into additional products and digital packages; upsell clients into promotional programs at events
• Bring opportunities, challenges, and pipeline updates to collaborative sales meetings

Key Performance Indicators

• Revenue from traditional sponsorships and creator-led partnerships across all audience tracks
• New business development and client retention rates
• Creator satisfaction and community growth metrics
• Social engagement and campaign reach
• Cross-track sponsorship integration success

Qualifications

Experience & Skills

• 5+ years carrying an individual sales quota in consumer/B2B event sponsorship with proven success
• Demonstrable connections with brand marketers and/or B2B marketing decision-makers
• Experience developing and monetizing creator-led experiences or influencer marketing campaigns
• Ability to quickly learn and become proficient in selling across diverse audience segments
• Deep understanding of experiential and digital media sales processes and client success metrics
• Proficiency with PowerPoint sales deck