Manager, Society Marketing - Interventional Cardiology

The Manager of Society Marketing will enhance customer engagement through partnerships with medical societies, society events, and targeted programs, with an emphasis on interventional cardiology.
This role involves significant interaction with cross-functional teams, product marketing, field-based sales force, physicians, key customers, and medical society leadership.
The Society Marketing Manager will collaborate to expand Penumbra’s presence within interventional cardiology and other relevant society partnerships while uncovering new opportunities for growth.
Specific Duties and ResponsibilitiesStrategic Leadership• Develop and lead national and regional strategy for Cardiology society initiatives and conferences. • Identify and implement physician engagement programs tailored to interventional cardiology fostering education on Penumbra’s technologies.
Collaboration and Execution• Partner with senior leadership, clinical, and product marketing teams to determine podium strategies that highlight clinical data and technology. • Serve as the vascular marketing team liaison to organize and execute conferences, and educational events within interventional cardiology. • Work with cross-functional teams and the Events team to execute targeted interventional cardiology society events and initiatives outside of meeting events.
Society Engagement• Build relationships with key opinion leaders and society leadership, particularly in interventional cardiology, to expand Penumbra’s presence. • Lead virtual society programming and initiatives to enhance partnerships in physician education, with a focus on interventional cardiology. • Understand the specific educational objectives of interventional cardiologists, developing initiatives focused on disease states and procedural needs.
Program Analysis and Development• Use analytical methods to evaluate society engagement activities, identify opportunities within interventional cardiology, and refine strategies as necessary.• Stay informed of competitive market dynamics, customer needs, and emerging trends in interventional cardiology to strengthen education and podium representation.• Drive insights from interventional cardiology patient and clinician interactions to guide strategies.• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures. • Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company. • Ensure other members of the department follow the QMS, regulations, standards, and procedures. • Perform other work-related duties as assigned.
Position Qualifications• Bachelor’s degree with 5+ years progressively responsible experience managing various facets of society and customer engagement in a field-based marketing role in the medical device field or an equivalent combination of education, training, and/or work experience.• MPH/PhD degree a plus.• Relevant experience in the cardiovascular medical device industry.• A team player who can incorporate input from others into action, develop strong relationships with customers, clinical, medical education, global marketing & sales partners, and generate consensus through inclusion.• Must be able to thrive in a fast-paced and dynamic team-based environment.• Strong, creative thinker who is intellectually curious with sound decision making capabilities.• Good organizational skills and the ability to work on multiple tasks with multiple people while effectively managing competing priorities and still meeting deadlines.• Excellent presentation and facilitation skills. Extensive scientific acumen, for use in various circumstances, including in working with internal stakeholders and with physicians in identifying evidence gaps and opportunities.• Extensive knowledge of ACCME, AdvaMed, EUcomed, FDA, and ISO regulations.• Strong interpersonal, communication, and negotiation skills and the ability to communicate effectively across a wide variety of audiences, both internal and external.• Experience developing and executing strategic customer initiatives and growth plans.
Working Conditions• General remote work environment• Willingness and ability to travel overnight 50%+ of the time.• Ability to travel extensively by car and plane. Must have valid driver’s license for state of residency and active vehicle insurance policy.• Ability to conduct company business outside of the typical Monday through Friday, 8:00am to 5:00pm, work-schedule• Potential exposure to blood-borne pathogens• Requires some lifting and moving of up to 20 pounds• Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day.• Must be able to communicate and exchange accura