Associate Director, NA Omnichannel Social

Position Title:  Associate Director, NA Omnichannel Social

Grade Level: L3-2

Our Team:

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes
• Free up capacity in marketing teams to focus on brand and content strategy
• Accelerate and standardize omnichannel operations processes
• Improve sharing of best practice
• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts
• Realize efficiencies and economies of scale across the North America and Global marketing organizations

Job Description:

The NA Omnichannel Social Lead role is responsible for overseeing the execution of all social media channel content across Sanofi’s US brands. The Lead will work closely with Customer Engagement Leads to

Core responsibilities include but are not limited to:

• Oversee implementation of all commercial consumer and HCP social media campaigns to ensure timely and successful social media campaign execution.
• Own the end-to-end social media execution process and guidelines that takes brand customer engagement plans and tactics and ensures these are executed correctly on the relevant social media networks
• Advise brand marketing teams on the development of their customer engagement plans
• Drive the development of new social media capabilities at Sanofi, and ensure that brands have access to channel innovation
• Manage any relevant external vendors and third parties required for content activation
• Collaborate with web, media, and orchestration colleagues to ensure effective omnichannel marketing campaigns
• Collaborate with analytics colleagues to measure channel performance and use these insights to drive continuous improvement of the channel
• Support the onboarding and upskilling of North America and offshore colleagues
• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
• Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
• Contribute to knowledge sharing and upskilling programs
• Support the delivery of key transformation programs
• Drive excellent working relationships with agency and vendor partners
• Drive cultural change through the championing of an agile, customer-oriented mindset

Skills:

• Deep understanding of the social media marketing landscape
• Ability to work with social media platforms, ensuring value for money for Sanofi
• Deep understanding of SEO and web analytic tools.
• Deep knowledge and understanding of omnichannel marketing principles
• Understanding of general marketing tactics, processes, and requirements for execution of tactics
• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
• Excellent verbal and written communication skills
• Collaborative, high energy team player
• Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

• Bachelor’s Degree Required (strategic communication/public relations, journalism or marketing preferred)
• Extensive (7+ years) experience with multiple social media and digital platforms, content development/monitoring/analysis, and social & digital media programming within a regulated environment
• Minimum of 7 years’ experience in commercial, analytical, or operational functions
• Experience in social media management s