Associate Director, Influencer Marketing

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

 

JOB PURPOSE

We are seeking a collaborative and solutions-oriented Associate Director of Influencer Marketing to serve as the Director’s right hand in overseeing and executing our influencer marketing initiatives. This role is designed for someone who can bring strategies to life — managing the details, guiding the team, and ensuring the work is delivered at the highest standard — while partnering with the Director to shape the vision and function of the discipline. 

You’ll be involved in every stage of the influencer process, from campaign planning and creator sourcing to budget tracking and reporting. You’ll work side-by-side with the Director to ensure our approach stays innovative, efficient, and results-driven, while also managing and mentoring a small team.

This is a role for someone who thrives in the balance between strategic thinking and hands-on execution — someone who can take direction, anticipate needs, and ensure nothing slips through the cracks.

 

KEY RESPONSIBILITIES

Support & Strategic Partnership

• Partner closely with the Director to execute influencer marketing strategies that drive client goals across the full funnel.
• Refine internal processes, developing scalable frameworks, and maintaining DEPT’s influencer playbooks.
• Assist in building trusted relationships with clients and partners, ensuring strategies align with business objectives and brand guidelines.
• Collaborate on new business opportunities, providing research, casting insights, and contributing to scoping conversations and pitch presentations.

Campaign Execution & Coordination

• Translate campaign briefs and business goals into clear influencer deliverables, working alongside creative, production, and analytics teams.
• Lead day-to-day campaign management, including casting, outreach, content review, and delivery, with Director oversight on key decisions.
• Partner with performance marketing teams to ensure influencer content is optimized for amplification and measurable results.
• Manage project timelines, budgets, and approvals in partnership with the Director.
  
  

Measurement & Reporting

• Track and compile influencer KPIs, working with analytics teams to create post-campaign reports and identify actionable learnings.
• Monitor campaign performance in real time, implementing optimizations or escalating issues to the Director.
• Assist in evolving measurement frameworks to ensure we’re tracking both brand awareness and conversion metrics.

Talent Sourcing & Relationship Management

• Maintain and grow relationships with influencers, agents, and platform reps, supporting the Director in high-level relationship building.
• Source diverse and innovative talent that aligns with client needs and creative direction.
• Support the Director in managing contracts, legal reviews, and payment processes to ensure compliance and efficiency.
  
  

Team Support & Mentorship

• Help oversee and guide 2–3 mid-level influencer marketers, ensuring they have the resources and direction needed to succeed.
• Provide feedback and coaching, escalating key personnel and performance decisions to the Director.
• Partner with operations teams to maintain budget accuracy and ensure timely invoicing.
  
  

RELEVANT SKILLS & EXPERIENCE

• 7+ years in influencer marketing, creator partnerships, or related social media fields.
• 2+ years of experience supporting or managing teams in a client-facing capacity.
• Agency or multi-brand experience preferred; Associate Director or Senior Manager background is a plus.
• Strong knowledge of both paid and organic influencer strategies; familiarity with affiliate influencer programs is a bonus.
• Solid relationships with creators, influencers, agents, and platform partners.
• Pr